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JFA Systems appoints Rooster PR

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By Michael Feeley, Founder and chief exec

March 11, 2016 | 2 min read

Travel reservation systems provider JFA Systems has appointed Rooster PR to drive the company’s UK media debut after 25 years in business.

Adam Greghni is managing director of JFA Systems.

The appointment marks the first time that JFA Systems, which celebrates its 25th anniversary later this year, has worked with a PR agency. Rooster will be responsible for launching the company to UK media, managing JFA Systems’ press office and raising brand awareness among key national and trade publications.

Adam Greghni, managing director at JFA Systems, said: “After our re-brand in 2015 and with new products launching this year, we’re looking forward to partnering with Rooster to showcase 25 years of work and expertise that has largely been under wraps until now.”

James Brooke, managing director at Rooster, said of the appointment: “JFA Systems has been quietly brilliant for 25 years. Utilising our extensive client experience in the travel technology sector, we’re looking forward to helping Adam and his team make some noise in the industry, starting with their 25th anniversary this year.

JFA Systems has developed and managed reservations systems for customers across the travel sector including TUI, The Walt Disney Travel Company, Ski Famille and Peak Retreats.

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