By Tony Connelly, Sports Marketing Reporter

March 9, 2016 | 1 min read

Jaguar has recruited none other than Professor Stephen Hawking to play the role of a villain in its new ad.

The 74 year-old announced his part in the car manufacturer's latest ad on his Facebook page: "You all know me as Professor Stephen Hawking, the physicist wrestling with the great concepts of time and space. But there is another side to me that you may not know: Stephen Hawking the actor."

"I have always wanted to be in a movie playing the part of a typical British villain. And now, thanks to Jaguar my wish has come true.

"I am proud to present the premiere of the launch commercial for Jaguar's first performance SUV, the new Jaguar F-PACE. -SH"

The ad was created by US marketing and advertising agency Spark44 and directed by King's Speach director Tom Hooper. Hawking now joins a growing list of British stars to play the role of villain in Jaguar’s ads including Tom Hiddleston, Mark Strong and Sir Ben Kingsley.

Jaguar Stephen Hawking

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