Lidl has rolled out an Easter campaign with a social push that will see it ask parents to share their children’s ‘pearls of wisdom’ by submitting short videos.
It forms part of a wider campaign underpinned by a TV ad, created by TBWA, featuring school children surprising their busy and unsuspecting parents with a roast dinner and Easter egg hunt when they come to collect them.
Claire Farrant, advertising and marketing director at Lidl UK, said: “Family and treating your loved ones remain at the heart of our latest campaign, and we wanted to underline Lidl’s role as the go-to supermarket for the weekly shop and for special occasions.
“Our Easter campaign this year perfectly captures the authentic reactions from real life parents and children as they celebrate this occasion with the great range we offer at Lidl, highlighting our high quality and provenance at low prices.”
In addition to the TV and social campaign Lidl has also invested in press, OOH, POS, digital, and radio.
It follows the success of Lidl’s Christmas campaign, also created by TBWA, which the retailer claims delivered strong bottom-line results.