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Verizon Hearst Magazines

Verizon partners with Hearst to produce custom smartphone content for millennials

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By John Glenday, Reporter

March 3, 2016 | 1 min read

US telecoms provider Verizon has partnered with publisher Hearst to develop customised smartphone content for millennials.

Reports in the New York Times suggest that Verizon Hearst Media Partners will debut Ratedred.com and offering programming in a variety of sectors including music, current affairs, religion and food and Seriously TV which will cover the news laced with humour.

Both streaming services will target audiences of young adults aged 16-35, a lucrative market which Verizon has already attempted to crack with its Go90 app which will also receive content from the new venture.

Hearst has been no slouch in awaking to the potential of this demographic either, having purchased stakes in BuzzFeed, Vice and Awesomeness TV in an effort to break out of its old media stomping grounds.

Speaking to the NYT Neeraj Khemlani, co-president of Hearst entertainment and syndication, said: “Every time there is a giant technology shift, you want something that is authentic to that new audience.

“The new generation wants new brands that reflect their views, their lens on the world. This is a forward investment into a new generation.”

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