Leo Burnett London has bolstered its creative team with the hire of Chaka Sobhani as chief creative officer.
Sobhani will join the advertising shop from Mother London, where she has been a creative since 2013.
She brings with her 20 years of experience from both the marketing and broadcast industries, being the founder and first creative director to serve ITV's in-house offering, ITV Creative. While there she directed campaigns for the Brit Awards, Secret Diary of a Call Girl and Coronation Street.
Prior to ITV, she worked at Fox and helped the network to establish it's branding and advertising for the launch of its kids channels across Europe and the Middle East.
In her new role she will be tasked with overseeing the Leo Burnett's UK creative department, working with clients including McDonald's, the Co-op and Cosmopolitan.
The consultancy's chief executive, Paul Lawson said of the fresh hire: “Chaka’s pedigree marks her out as a very contemporary and exciting creative leader. Her background is unique, having worked both agency and client-side, as well as being highly experienced in production and an award winning director too.
"I believe she is the perfect fit for our ambitions," he added.
Meanwhile, Sobhani said it was "an utter privilege to join an agency with such heritage and chutzpah."
"Big brands, big ambitions and big hearts. I’m a very lucky girl. Can’t wait to get stuck in," she commented.