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How The Met is redesigning itself for the mobile age


By Natalie Mortimer, N/A

March 1, 2016 | 2 min read

New York’s Metropolitan Museum of Art has created a ‘fourth space’ after redesigning its website and digital platforms to embrace the use of smartphones as another medium to bring art to the public.

The update will highlight The Met’s three locations -The Met Fifth Avenue, The Met Breuer (opening to the public 18 March), and The Met Cloisters and also includes a rebranding of The Met itself.

The update of The Met’s website involves a simplified navigation, and more robust infrastructure and has been designed to work across all platforms—smartphones, tablets, and desktop computers—to improve the experience of the website for all users.

The Museum’s app on iPhone, iPad, and Android has also been refreshed with updated navigation, and a new Visit section that features all three locations.

Thomas P. Campbell, director and chief executive of The Met, said: “As The Met’s ‘fourth space,’ our digital presence is an integral part of our work. There is so much content available to audiences who might never be able to visit The Met. Nothing can replace standing before a work of art, but it is inspiring to see the ideas and cultures that are brought to life through our online features—voices and perspectives on over 5,000 years of visual expression. It is an endless resource that truly demonstrates the relevance of The Met.”

From today (1 March) The Met’s new visual identity will be rolled out across all of its mediums and the new logo no longer relies on symbols and is instead based on it’s commonly used name ‘The Met’.


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