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Football Copa90

Copa90 launches fan-driven pop-up store


By Tony Connelly, Sports Marketing Reporter

February 29, 2016 | 2 min read

Online football community Copa90 is launching a unique fan-driven merchandise store which will crowd source ideas from its followers before going on to create and sell the best ones in online pop-up stores.


The football news and entertainment platform has announced the launch of its Shopa90 store which will ask Copa90’s followers to submit their merchandise ideas for items such as prints and t-shirts on Twitter using the #CopaMake hashtag.

The best designs will then be put to the vote through a Twitter-based widget with the winning ideas making it to the store for purchase.

In a move designed to entice fans to flock to the Shopa90 store Copa90 has adopted a Snapchat-like model which will see the fan-created items disappear after 24 hours.

During a recent trial opening, the Copa90 store sold all of its 90 copies of its Messi screen print within 45 minutes.

Copa90 boss, James Kirkham, said the pop-up stores were “just part one in a series of many initiatives where we answer the call of fans.

He added: “Our 10 million Copa consumers around the world are effectively deciding what they want to buy, and the beauty with Shopa90 is that we can virtually shape shift to suit their needs and wishes.”

Ideas for items which could soon be put to the vote include stickers, t-shirts, and Copa90 football kits, to personal appearances from its presenters Poet and Vuj who host its YouTube shows.

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