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By Gillian West, Social media manager

February 26, 2016 | 1 min read

Non-profit animal rescue 38smiles has joined forces with MullenLowe MENA UAE to create a social experiment raising awareness of abandoned pets.

According to research, 3,000 pets are abandoned each year in Dubai, but unfortunately it’s not a visible problem.

To make this invisible problem visible 38smiles equipped abandoned cars with motion sensor speakers to create a disruptive moment, hitting people in key locations with the message.

Agency: Mullen Lowe Mena, UAE

Executive Creative Director: Mark Lewis

Creative Head Group: Simon Reid

Art Director: Felipe Menezes

Copywriter: Alberto Triana, Ross Hardiman

Production Devices: Prasad Giri

Production Consultant: Mint

Director: Damiano Fieramosca / Joy Films

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