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Lingerie brand Fleur Du Mal to launch digital campaign with 7thingsmedia appointment

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By Richard Draycott, Managing Director

February 22, 2016 | 2 min read

Luxury lingerie brand Fleur Du Mal has appointed digital agency 7thingsmedia to lead its digital strategy in the US market.

The campaign will include across affiliate, display, PPC, SEO and paid social.

The contract will kick-off immediately with the London and New York-based agency devising a digital media strategy to support the lingerie brand’s marketing activity across affiliate, display, PPC, SEO and paid social.

Discussing the appointment, Jennifer Zuccarini, founder at Fleur Du Mal, said: “We selected 7thingsmedia because of how well we connected with their senior team and how they immediately understood our business. We are entering a pivotal time in our brands history and we are confident we have selected the best digital media agency to accelerate our web business.”

Chris Bishop, chief executive at 7thingsmedia (and formerly the head of ecommerce at a major department store chain) said: “The team and I are delighted to welcome Fleur Du Mal to the agency. Jennifer has created such a fabulous, sexy brand and we cannot wait to set their digital strategy and execute activity both domestically in the US and internationally. We have a rich heritage in the luxury, lifestyle and fashion sectors working with clients such as kate spade new york, French Connection, Ted Baker and NET-A-PORTER."

With offices in London and New York 7thingsmedia's services including digital media consultancy and the subsequent media planning and buying spanning; affiliates, display, lead generation, mobile, PPC, SEO and social media.

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