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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Harte Hanks appoints Shirish Lal as chief technology officer

US marketing services provider Harte Hanks has named Shirish Lal as the organisations new executive vice president, chief operating officer & chief technology officer with effect from March.

Reporting directly chief executive officer Karen Puckett Lal will be responsible for spearheading Harte Hanks’ progression toward being an analytics-driven, customer-centric marketing services provider, focussing on product and technology roadmaps and IT amongst other areas.

Puckett said: "Shirish's background in marketing, technology, and high-performing process execution will benefit our clients. He possesses a unique ability to assess markets and industry trends and translate those into opportunities and actions. His perspective as a chief marketing officer gives him a unique understanding of the challenges our customers face in the dynamic marketplace."

Lal added: "I am thrilled to be joining Harte Hanks where I can employ my passion for driving performance improvement and transformation. The initial steps are underway and I look forward to working with the leadership team to accelerate them. It is truly an exciting time for marketers as they navigate the rapidly changing marketplace and I'm looking forward to helping Harte Hanks' clients chart their courses."

Currently chief marketing officer at CenturyLink Lal oversaw the businesses transformation from a $2.6bn rural telecom provider to an $18bn global communications and IT provider.

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