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Equestrian sports brands Ride Smart, Jon Pitts Human Performance and Flora Harris Eventing appoint AgencyUK to digital brief

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By Michael Feeley, Founder and chief exec

February 15, 2016 | 2 min read

A trio of equestrian sports brands, Ride Smart, Jon Pitts Human Performance and Flora Harris Eventing, has appointed AgencyUK.

AgencyUK aims to raise awareness of the brands in the run-up to Rio.

The brands have briefed AgencyUK to plan and delive their digital strategies and enhance their web presence ahead of the Rio 2016 Olympic and Paralympic Games.

Nicola Tym, head of marketing at Ride Smart, said: “We appointed AgencyUK based on their integrated services and first-in-class capabilities when it comes to preparing a robust long-term digital strategy and web presence. We have been fully engaged with their user experience process as well as their approach to web design and development.”

Sammy Mansourpour, managing director AgencyUK, believes his agency’s location has been an important factor in its success with sports brands. He said: “We’re lucky to be based in Bath, as the University is a hub for performance sports and hosted a number training camps during London 2012. The facilities and athletes that train here are world class. Bath University is currently host to the Australian Rugby Team, which has been training here for the past two weeks.”

In 2015, AgencyUK was ranked the UK’s No.1 independent agency of its size (1 to 25 staff) in the The Drum’s Independent Agency Census for the second year running.

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