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Creative, marketing and digital salary survey 2016

February 12, 2016 | 3 min read

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There is a strong demand for good people for all business-types and specialisms, but especially in agencies and for those working in digital and tech & UX.

According to the latest figures from the Department for Culture, Media and Sport, the UK’s creative industries grew by 8.9 per cent in 2014, nearly double that of the UK economy as a whole. The industries overall are worth £84.1 billion to the UK economy in 2014 showing how buoyant the sector is.

Major Players has experienced a 16% increase in the number of vacancies across the board over the past year. There is a strong demand for good people across all business-types and specialisms, but especially in agencies and for those working in digital and tech & UX.

To see the full range of roles in more detail, visit to see full salary for every job title, visit

Key trends

Pay increases

There has been significant pay increases across all disciplines, either by progression in the same company or moving jobs. The highest pay rises were seen in planning & strategy (41%), account handling (38%) and tech/UX (37%) all receiving a pay rise over 10% above the national average of 2.5%.

Why do people leave their jobs?

By far the biggest reason for people wishing to leave their jobs is limited career progression in their current role, followed by remuneration.

Job satisfaction

Overall, satisfaction in the creative marketing and digital disciplines is high, with around 70% are largely satisfied in their current role. The highest satisfaction levels are present in content, editorial and social, followed by PR and marketing.


The need for a better work-life balance has become increasingly more desirable for all, with flexible working the most sought after benefit. This was favoured even over a bonus.


Those in the industry are well-educated - around 82% have a degree or Master’s.

2016 salary survey results

About the survey

The survey was compiled by Major Players using data collected from 3,000 respondents combined with insight gathered from senior consultants. The table represents an overview of job levels and salary averages in all listed disciplines.

For full information on specific job roles including freelance, view our full report at: or call: 020 7836 4041

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Major Players is driven to provide you with the best talent and service every day. We are the UK’s biggest recruiter for the creative, digital and marketing industries:...

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