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Art fans invited to spend the night in Van Gogh's bedroom on Airbnb


By Rebecca Stewart, Trends Editor

February 12, 2016 | 2 min read

The latest marketing stunt involving an unusual Airbnb listing is inviting art fans to spend the night in a replica of Van Gogh's bedroom.

Created by Leo Burnett Chicago for the Art Institute of Chicago, the experience will set customers back $10 per-night.

The creative aims to celebrate the fact that the three canvases from the Dutch artist's 'The Bedroom' painting will be displayed side-by-side for the first time in over 100 years as part of the museum's Van Gogh exhibition.

The Art Institute of Chicago : advert-body-1 by Leo Burnett Chicago

By The Art Institute of Chicago

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The apartment is based in the city's River North neighborhood and all available dates have already been snapped-up by post-impressionist enthusiasts.

"This room will make you feel like you're living in a painting. It's decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by," reads the listing, adding: "its furniture, bright colors, and artwork will give you the experience of a lifetime."

Art museums have been embracing technology of late to push their latest collections, just last month the Salvador Dalí Museum rolled out a virtual reality experience which let visitors "step inside" the Spanish artist's famous 1935 painting 'Archeological Reminiscence of Millet’s Angelus.'

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