The Drum Awards Festival - Official Deadline

-d -h -min -sec


Founders Holding Things apes executives' hand gestures with Super Soakers and pugs


By Jon Brady, Photographer/Reporter

February 11, 2016 | 3 min read

The team behind office space marketplace Hubble have taken advantage of the gratuitous hand movements demonstrated by tech and startup founders to create Founders Holding Things - which does exactly what it says on the tin.

VINAYA founder Kate Unsworth juggling

VINAYA founder Kate Unsworth juggling

FHT shows a number of company heads, including Mark Zuckerberg, Virgin’s Richard Branson, Love Home Swap's Debbie Wosskow and Y Combinator’s Jessica Livingston appearing to hold Super Soakers, Pokeballs, fishing rods and dogs in their excitedly outstretched and poised hands.

Facebook founder Mark Zuckerberg appearing to hold a pug

According to Tom M. Watson, CTO at Hubble, the side project is one of many the team makes just for fun, although they usually stay in-house.

He said: “It all started as a Friday side project. We noticed our chairman Rohan Silva was always caught speaking using big gestures in photos and then we realised that most other startup founders like to do it as well.

“When we started to Google around it wasn’t hard to find these photos that looked like prime targets for some good old fashioned Photoshop.”

Hubble Chairman Rohan Silva holding a baby

While the site was viewed over 25,000 times within the first few hours of going live on February 10th, Watson insisted it was never meant to act as a marketing beacon for Hubble, adding: “Whilst we tend to keep all our side projects in house, people from other companies in our shared office started looking at our monitors and cracking up, so we thought we’d release it to the public and hope others found it as funny as we did.”

Some of the founders pictured have even joined in on the fun, tweeting their own reactions to the modified pictures.

View the full gallery at


More from Startups

View all


Industry insights

View all
Add your own content +