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By Gillian West, Social media manager

February 8, 2016 | 2 min read

Dulux has partnered with sporting sensation and Rio hopeful Katarina Johnson-Thompson to launch its ‘Cherished Gold’ Colour of the Year 2016 campaign.

Voted Ad of the Week by The Drum readers, the campaign sees the young athlete stun in a set of striking images celebrating the most cherished memories of her home life that have made her the competitor she is today.

The collaboration draws upon the brand’s over riding design theme for 2016 – ‘Looking both ways’ – a theme that encourages us to both appreciate the past and anticipate the future.

Looking ahead to the challenges of Rio and beyond, the brand film shows Johnson-Thompson looking back on her experiences and memories of her home and family.

To vote for next week’s ad of the week visit our latest Creative Works round-up and choose your favourite.

Creative Director: Damon Statt, Simon Moore

Art Director: Absynth Photographic

Copywriter: Mischief PR

Photographer: Absynth Photographic

Talent Broker: Mischief PR

PR Production: Mischief PR

Video Creative & Production: Orillo

Planning Director: Gemma Moroney

Associate Director: Jess Buttress

Account Director: Rosie Williams

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