Marketo and Wunderman alliance to offer brands insight-driven engagement

Marketing software and solutions provider Marketo has teamed up with digital agency Wunderman to offer an end-to-end digital marketing solution for brands.

The new partnership will specialise in placing data and measurement behind consumer interactions to offer so called ‘insight driven engagement’ by playing to the strengths of each business via Marketo’s existing marketing platform and Wonderman’s data-driven approach.

Phil Fernandez, chairman and chief executive of Marketo, said: “Brands are demanding a deeper understanding of their customers and more complex metrics than ever before. This partnership foretells the natural future of the advertising and marketing relationship, one in which CMOs can sleep better at night not only knowing they’re reaching tens of thousands of customers with the right message at the right time, but that they can clearly demonstrate the impact of their spend.”

Mark Read, global chief executive of Wunderman, added: “Marketing automation has tremendous potential but consumers don’t want to feel that a machine is talking to them. Today, consumers expect real content that speaks to them as individuals — which is where Wunderman's unique blend of creativity and data can be most effective. Our partnership with Marketo will deliver this to Wunderman's clients through greater expertise with their platform and access to our unique data pre-loaded into Marketo.”

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