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The Archers Bray Leino Public Relations

Bray Leino digital copywriter raises £18k for domestic abuse charity Refuge


By John Glenday | Reporter

February 5, 2016 | 1 min read

Digital copywriter Paul Trueman of communications group Bray Leino has raised an impressive £18k for domestic abuse charity refuge within just days of setting up a JustGiving page.

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Inspired by a particularly poignant plotline in popular BBC Radio 4 soap The Archers, which saw fans discuss actress Helen Titchener’s domestic abuse storyline on social media, Trueman established the ‘Helen Titchener Rescue Fund’ on Tuesday night with a view to inspiring followers of the show to translate concern into donations.

In a call for donations Trueman wrote: “If over the last year or two you've sworn at the radio, tweeted in outrage, taken the name 'Robert' in vain, or posted your disgust at the worsening situation in Blossom Hill Cottage, then now's your chance to do something constructive about it.”

The fund is currently sitting at 74 per cent of its target total of £25k.

The Archers Bray Leino Public Relations

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