Blippar has hired the former regional vice president for Northern Europe at Yahoo, Glen Drury, as its new chief commerical officer as the visual search and augmented reality company repositions as a digital media platform.
Drury will be responsible for driving Blippar’s repositioning and growing the monetisation of its visual search proposition for the EMEA market. He will report into Andrew Graham, the chief operating officer at Blippar.
Blippar is developing new forms of contextual and behavioural targeting for brands to answer concerns about fraud, visibility and relevance.
Drury, who is originally from the US, was most recently consulting VP Mobile at Ezakus, the predictive advertising solutions company and before that vice president of Mobile Advertising International at Opera Mediaworks.
Drury said: “I have watched Blippar from a distance for a few years, and am excited to join at such a pivotal point in their history. VR and AR are the hot topics this year, and to me Augmented Reality one of the cleverest ways for brands to engage users with real world objects. Providing deep engagement and interaction in cutting edge ways is the natural state of being for Blippar.”