Metro and MailOnline have teamed up to support Cancer Research UK’s latest fundraising campaign on World Cancer Day which aims to unite the nation in the collective goal of beating cancer sooner.
Metro has dedicated its front page and replaced the ‘o’ in its masthead with the ‘Unity Band’, an image of the campaign’s fundraising wristband which signifies the coming-together of Cancer Research UK, Anthony Nolan Trust, Breast Cancer Care and Movember for this campaign.
Inside the paper there is an advertising strip running across the first 10 pages, an Editor’s note penned specially for the cause, four pages of branded content and a 60 Seconds interview with charity ambassador Gaby Roslin, all of which will be replicated across Metro’s digital editions.
MailOnline has morphed its logo and featured scrolling skins, banners, billboard ads, a sponsored feed and first impression targeting across the site.
Ted Young, Editor of Metro said: "We’re extremely proud to be supporting this important campaign in Metro. We’ve seen a great impact from our previous charity takeovers and we’re thrilled that our colleagues at MailOnline are involved, helping the campaign to reach an even wider audience beyond our 3.3m readers."