Online payments company PayPal has released its first Super Bowl ad, which is set to air during the first quarter of the game.
Created by CP+B’s LA shop, the rah-rah ad attempts to get viewers excited about the concept of ‘new money’ and is set to Demi Lovato’s song ‘Confident.’
In the video, 'old money' like coins, checks and dollars bills are portrayed as relics of the past. In contrast, 'new money' is touted as the more inclusive alternative that allows people to shop from wherever during any time of the day.
During the ad, phrases like ‘New money is not a dirty word’ and ‘Old money closes at 5' appear atop images of cities, robots, and people of all backgrounds.
Dan Schulman, president and CEO of PayPal, said of the spot: “We are in a period of transformation – how people shop; how merchants sell; how people interact with the financial system; the very nature of money itself is changing. New Money is a celebration about the ways technology can help expand and improve financial participation and financial health for billions of people worldwide. We want to reimagine money -- enabling new ways for people to securely and affordably manage, move and spend their money.”
The 45-second spot was directed by Nabil Elderkin, or NABIL, who has worked on music videos for artists including Nicki Minaj and John Legend.