The PGA Tour and its media outlet, SkratchTV, have partnered with GoPro to provide a revolutionary perspective on live golf broadcast coverage.
The deal will see GoPro cameras used at PGA Tour events to give fans a point of view perspective of the live action as well as coverage of pro-am events, on-course interviews and behind-the-scenes access to a number of players on the tour.
The collaboration begins this week at the Waste Management Phoenix Open where GoPro’s HEROCast technology will be used to provide coverage of a new pro-am show hosted by Erik Anders Lang from SkratchTV.
An episodic series promises to give fans unique access to events and players, including recently signed GoPro athlete and PGA Tour member, Justin Thomas.
GoPro’s Spherical capture technology will also give viewers a virtual reality experience from some of the tour’s most iconic locations. All of the content will be distributed on GoPro’s app and social media channels.
Todd Ballard, vice president of global sports entertainment marketing for GoPro, said the partnership would “enable our team to capture unique views of the game and to tell the stories from the tour, and about golf lifestyle, in a whole new way.”
He added: “The Waste Management Phoenix Open will serve as a starting point to collect content for our upcoming, season-long initiatives, and it will be a great opportunity to showcase our integrated broadcast technology.”