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By The Drum Team, Editorial

February 3, 2016 | 2 min read

Agencies in future will need to have a culture of new business installed throughout their organisation because of the squeeze on margins, according to founder and managing director of JFDI, Camilla Honey.

As part of the In Her Shoes video series, produced by The Drum and Contented Brands, Honey discusses some of the challenges she's faced in her career, as well as inspirations.

Discussing how the rise of procurement is resulting in agencies finding their margins are lower than they should be, Honey says: "There's a necessity for client-facing teams to become more commercial and find more projects for themselves."

A "firm believer" that people make their own luck in life, Honey conceived the idea for her business while on holiday 13 years ago, starting it without any investment whilst a mother to two young children. She's inspired by her parents, who met at Ogilvy & Mather, and whose talk around the table meant that the creative industry has been "in her blood" for many years.

The series interviewing successful women also invites them to then nominate a man from the industry to take a – literal – walk in their shoes. Honey nominated Andy Dougan, managing director of Energy Live, to do the honours.

Previous episodes in the series have seen Alex Mecklenburg of Friday call on the next generation of talent to take up the diversity mantle, and HeyHuman's Helen Weisinger nominate the Guardian's chief revenue officer Hamish Nicklin to take a walk in her shoes.

Camilla Honey In Her Shoes

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