Let’s be honest, anything Christopher Walken does is gold — and Kia had the very good sense to use his unique talent for a Super Bowl spot that will air in the game’s third quarter, focusing on the Optima.
California-based David&Goliath, who has done a wide range of interesting, funny and engaging work with the brand, created the spot.
Leveraging his special brand of storytelling, Walken encourages the main character, in his walk-in (Walken, get it?) closet, to not be the same — to not be so “beige” — and embrace the excitement of the midsize sedan. Chances are you will start saying “pizzazz” like Walken after you watch this: 60 spot, and there’s nothing wrong with that.
“There are a few special moments in one’s career,” said Colin Jeffery, CCO, David&Goliath. “Those times when you find yourself in an interesting place, making something you never thought possible, with someone you never thought you’d meet. Being in a closet with Christopher Walken and 600 pairs of beige slacks was definitely one of those moments.”
Kia and David&Goliath have released an extended version of “Walken Closet” in advance of the game. The campaign is supported in social with the #AddPizzazz hashtag and includes partnerships with mobile first influencer platform Influential, social media creator network Niche and lifestyle apparel brand Stance, makers of the colorful socks in the ad.
Put money on this one getting the USA Today Ad Meter aflutter and more than a few creative juries excited.
Walken could not be reached (nor was contacted) for comment, but we would hope he would say something like this.