CP+B’s dedicated shopper arm launches following Path Worldwide acquisition
Crispin Porter + Bogusky (CP+B) London has created a dedicated shopper and activation divison following the integration of Path Worldwide, the agency bought by Crispin Porter and Bogusky when it acquired The House Worldwide in 2014.
Path Worldwide founders Philip Slade and Ben Stobart and the Path team will work alongside CP+B London’s creatives and planners.
“Today’s multi-channel world demands increasingly innovative approaches to unlocking value in the path to purchase,” explained Richard Pinder chief executive, UK and International at CP+B
“In integrating Path with CP+B London we now offer clients deep shopper and activation expertise seamlessly connected with award-winning creative ideas.”
Philip Slade, co-founder of Path added that it was an incredibly exciting time to launch the offering as clients demand a new approach to insight gathering and planning of activations.