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Vote: The Most Important Super Bowl Marketing Moments - Chrysler, RadioShack, Doritos, GoDaddy


By Doug Zanger, Americas Editor

February 1, 2016 | 4 min read

We want you to rate the Most Important Super Bowl marketing moments to help us find the most significant. Our round up continues below:

Browse this first list and vote for your favorite, giving your least important moments one star or more depending how momentous you felt each was. At the end of the week, we'll tally the votes and crown the moment you deemed most important.

Letterman, Leno and Oprah.

Because BIG beefs should be squashed.

Radio Shack celebrates the 80s



Because the 80s called and Hulk, Alf and Cliff Clavin answered.


Halftime In America

Because Wieden+Kennedy made America stop whatever it was doing. 

Up With People at SB X

Because that really was a thing in 1976. It was so good, they did it again at SB XVI. And SB XX. 

Michael Jackson’s Halftime Show

Because it got more viewers than the game itself.

Doritos Crash The Super Bowl

Because we got to see some really talented people’s work. From outside the industry. 

GoDaddy Gets Frisky

Because controversy sells. And apparently, it sells domains. 

Apple’s 1984

Because it’s still one of the greatest commercials of all time. 


Oreo In The Dark

Because it gave the industry a chance to use the case study over and over. And over. 

Janet Jackson Wardrobe Malfunction

Because it gave JJ and Justin Timberlake a little more exposure. OK, a ton of exposure. 

Return to page 1 of the voting.

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