PestleHerbs.co.uk appoints Agency UK to launch brand
PestleHerbs.co.uk, the latest venture from serial entrepreneur Matthew March-Smith, has appointed AgencyUK to develop and execute the brand launch strategy as well as roll-out the new website user interface and all future social, PR and advertising communications.
PestleHerbs is a unique online retailer that fills the retail gap for consumers who are looking to introduce a level of natural living into their everyday lives through the use of herbs. For example, visitors to the site are able to purchase herbs and the required ingredients to make their very own household cleaning products, or choose pre-packaged items for their convenience that have already been carefully vetted by the Pestle Herbs team.
March-Smith, managing director, Pestle Herbs, said: “There is a desire from many people in the UK to know and understand what is in the products they use and where those ingredients come from. It is a step towards a healthier way of life and independence from the supermarkets. Pestle Herbs is a place where likeminded people can gather. We needed an agency that understood our market and AgencyUK are unique in their approach to digital consumer centricity.”
Sammy Mansourpour, managing director of AgencyUK, said: “We can see there is an active marketplace, and we already have considerable experience marketing to this consumer profile often referred to as ‘Cultural Creatives’. They are vocal, keen to learn, hungry for content and eager to share, so working with the PestleHerbs team feels like a natural fit for us.”
Based in Bath, Agency UK works with clients including Welsh Lamb, BSM and Ladbrokes Bingo.
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