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Sainsbury's strengthens its digital platforms with Entertainment on Demand music service relaunch

Sainsbury’s has re-launched its entertainment on demand music service in an attempt open up more digital revenue streams which could help it recoup the decline in physical entertainment sales.


The new look Sainsbury’s Entertainment on Demand music site is part of a wider overhaul to the supermarket’s digital entertainment division which will now allow customers to purchase content on the platform with their Nectar points.

The updated service, which has been redesigned with a focus on mobile, has over 20 million tracks and 2.5 million albums available for high quality MP3 download.

Sharon Nightingale, head of commercial at Sainsbury’s Entertainment on Demand, said: “Relaunching Sainsbury’s Entertainment Music is the culmination of a huge amount of work and we’re excited about offering customers a one stop shop for eBooks, magazines and now music.

Sainsbury’s has invested in strengthening its digital platform, relaunching its eBooks site in May 2015 and its digital magazines site shortly after in July. The company has struggled as of late with underwhelming festive sales.

The dominance of online retailers such as Amazon, which have outpriced many retailers, coupled with the general consumer trend towards digital is proving costly for supermarkets. Sainsbury’s recent moves however may help it avoid similar failures endured by the likes of Asda which suffered a 3.3 per cent decline in its video market share last year.

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