Heinz is looking to promote its full condiment range with an upcoming Super Bowl ad created by David Miami that's part of a campaign designed to liken its products to a family.
The company released a teaser image unveiling that the campaign will be named #MeettheKetchups.
A brief statement released by the company reads: “Kraft Heinz is returning to the Big Game with a new, 30-second television commercial for the Heinz brand – and this time, they're bringing the whole family.
“Everyone knows and loves the great taste of Heinz Ketchup, and we wanted to introduce the world to the rest of the great tasting family in a campaign called #MeettheKetchups. We have no additional details to share at this time, but look forward to when we can share more with you."
It will be the company's first Super Bowl slot following since Kraft merged with Heinz in March 2015 to create the third largest food manufacturing company in the US.
The previous ad, from Cramer-Krasselt, appeared in the 2014 Super Bowl. View it below.