Publicis Groupe celebrates 90th anniversary by investing in 90 startups in Publicis90 scheme
French advertising behemoth Publicis Groupe is looking to give a little back as it celebrates nine decades of operation.
The Publicis90 initiative welcomes students, startups, Publicis employees and entrepreneurs to apply for funding by pitching their ambitious projects.
Submissions will be accepted until 28 February following which a shortlist will be selected from a regional jury, to be in with a chance of receiving up to 500K euros investment in addition to marketing, communication and technology support.
Maurice Lévy, chief executive of Publicis Groupe and a previous guest editor of The Drum, said: “Publicis90 is very much in line with the philosophy of Publicis Groupe and its founder, Marcel Bleustein-Blanchet.
“The idea is to help young entrepreneurs achieve their goals. Not just through investment but also by putting Groupe resources at their disposal for a year.”
He concluded: “Rather than look back and pat ourselves on the back for 90 years of history, we have taken the forward-looking approach of extending a helping hand to young entrepreneurs."
Winning projects will be invited to participate at Viva technology Paris.
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Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world,...
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