Mashable has named Teads as its native video advertising provider.
The partnership will help Mashable further monetize its advertiser videos. Teads uses its inRead platform to place video ads within editorial content, letting viewers skip over them if they don’t want to watch.
Jim Daily, Teads' president for U.S. and Canada, said: "We know that users don't want to be interrupted by intrusive video advertising when they're reading their favorite content online and with Teads' inRead, Mashable will be able to maximize video inventory while also respecting its readers. We're extremely excited to be working with such a prestigious publisher as Mashable and look forward to helping them bolster their video efforts."
Teads, which was founded in 2011, works with other publishers including Forbes, Slate and The Guardian.
According to Mashable, its site reaches 45 million unique visitors per month.