The Golden Globes kicked off awards season in style last night, amassing 242,000 mentions and counting on Twitter.
Leonardo DiCaprio may have scooped the Best Actor gong for his role in Alejandro González Iñárritu's The Revenant, but he was also the winner on social – clocking up the most mentions on Twitter with over 13,000 posts directed towards him.
Data from social analytics platform Brandwatch shows that DiCaprio pipped fellow actors Lady Gaga and Sylvester Stallone to the post in terms of tweets, with his win acknowledged as the biggest moment of the award show.
Another winner on the night was host Ricky Gervais, who was a hit with online viewers.
Despite skewering Hollywood in his opening monologue by laying into the film industry's good and great, including Jennifer Lawrence and Sean Penn, social sentiment for Gervais was 78 per cent positive.
Although DiCaprio was the top mention, the most discussed topic of the show was Lady Gaga taking home a prize her performance in American Horror Story: Hotel. The red carpet, Gervais and Kate Winslet were also among the key trends.
Most of the conversation surrounding the event on social was driven by women, who authored 62 per cent of the posts, with tweets peaking right before the end of the broadcast.