16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
9 Apr 14:00 BST / 09:00 EST

Digital Transformation Download: Q&A with author Kate O'Neill

Stephen Lepitak
Editor at The Drum
Kate O'Neill
Founder at KO Insights

Sony attempts to trademark 'Let's Play'

Sony has filed a trademark with the US Patent Trademark office for the term 'Let's Play'.

The trademark entry was discovered by users on NeoGaf following a registration attempt by parent company Sony Computer Entertainment America last October which, according to the application, wants to cover the "electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks."

However, reveals Sony has yet to be granted copyright of the term as the office continues investigations into its intended use.

According to reports on Engadget - pre-YouTube - numerous 'Let's Play' threads exist on gaming forum Something Awful, some dating back over ten years. YouTube channel 'Let's Play' also has over three million subscribers UK toy retailer Smyths also uses the phrase 'Hey, Let's Play' in its TV advertising.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.