By Gillian West | Social media manager

January 9, 2016 | 1 min read

Online life insurance provider Beagle Street has taken to TV screens to encourage more people to take coverage.

Working with VCCP, the agency behind Compare the Market’s iconic meerkats, Beagle Street introduces audiences to a loyal, yet overprotective, talking dog Jeremy.

The first in a series of ads - 'Trousers' - sees Jeremy remove any risk to his owner John’s life by throwing out all of his trousers after hearing that people have died from a number of trouser-related accidents.


Agency: VCCP Blue

Executive Creative Director: Darren Bailes

Art Director: Stephen Misir

Copywriter: Javier Romartinez

Additional Credits: Agency Producer: Larissa Miola

Account Director: Kirsten Farkas

Planner: George Everett

Production Company: Rattling Stick

Director: Danny Kleinman

Producer: Johnnie Frankel

Post Production: Finish

Audio: Ben Leaves @ Grand Central

Media agency: MEC


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