Snackfoods supplier Whitworths launches ‘Shots’ outdoor campaign with Chapter
Whitworths, a leading UK supplier of dried fruit, nuts and seeds, is to launch a new campaign for their snack range of Whitworths Shots.
Created by Chapter, the London-based outdoor campaign will run across 48-sheets, digital 6 sheets and digital escalator panels.
Phil Gowland, marketing director at Whitworths, said: “The on-the-go healthy snacking sector has seen phenomenal year-on-year growth and it’s a natural place for us to compete in. Chapter instantly understood what we are trying to achieve with this brand and presented a number of campaigns that would help us successfully support these ‘Good-Natured Little Snacks’.”
Ricky Neault, director at Chapter, said: “Whitworths is a 130-year old company that has traditionally dominated the home-baking aisle in supermarkets. The Shots brand looks set to get busy commuters munching. The campaign is definitely going to turn heads and raise smiles and we can’t wait to develop the next phase of activity in the coming months. This is a really exciting time to be working with Whitworths who have enormous ambition as a company.”
Based in the Midlands, Chapter's clients include Nissan, Halfords and Yardley.
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