By Gillian West | Social media manager

December 23, 2015 | 1 min read

First Choice is appealing to those with wanderlust encouraging would-be holidaymakers to follow their hearts desires when it comes to booking a summer getaway.

Set to the soundtrack of Roger Daltry’s ‘The Seeker’, the ad sees a woman following her impulses as she heads off in pursuit of an ice-cream van.

Created by RKCR/Y&R, the creative forms part of the holiday brand’s first overhaul since 1994 which also includes a new look identity.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

More from Advertising

View all