Solar energy provider eyes customer brand status with Geometry Global hire

Solar energy provider Lightsource wants to become a consumer brand after years focusing on the commercial sector and has appointed Geometry Global to help make that transition.

The utilities firm made the choice following a four-way pitch including VCPP that saw it pull together responsibilities that had previously been spread across a number of different shops. It’s effective immediately although the size of the budget is being kept under wraps.

Lightsource marketing director Tania Hannaford, said: “The UK is a key market and we looked for a team that uniquely understands the many complex touchpoints influencing the purchase decision journey. Geometry Global delivered magical, strategic brand thinking, tightly targeted with passion and conviction.”

Lightsource has previously focused on the commercial sector, particularly on ground farms and large roof tops. However, as more people are becoming aware of their energy consumption habits and of cheaper alternatives, the firm has spied an opportunity to establish a brand in 2016. To that end, Geometry is tasked with coming up with a brand identity, brand idea, communications platform and convert purchase behaviour.

Sarah Todd, chief executive of Geometry Global UK, said “Lightsource is a powerhouse in Europe and our job is to deliver ideas that shift energy behaviour in the UK and ultimately drive much greater conversion to solar. Inspiring greater renewable energy generation is something very close to my heart – and we’re delighted to be chosen as a Lightsource partner”.

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