Kim Kardashian West has apologised to Apple after saying her 'Kimoji' emoticon app "broke" the App Store.
Released earlier this week, the keyboard features a customised collection of 250 emojis, including food, beauty and pop culture icons as well motifs of the reality TV star.
However, according to reports, downloads of the product, which is retailing at £1.40 ($2), peaked at 9,000 per second. Disappointed fans took to Twitter to complain that they were unable to access the keyboard as Apple's App Store seemingly crashed due to the surge in popularity.
The Keeping Up with the Kardashians star was quick to curtail fans' worries about the glitch, and sent a series of apologetic tweets:
Apple, I'm so sorry I broke your App Store!!!
— Kim Kardashian West (@KimKardashian) December 21, 2015
We worked so hard on this app & we know there are some issues due to the massive downloads that the whole tech team is so working on! — Kim Kardashian West (@KimKardashian) December 21, 2015
Following the celebrity's posts Apple told Tech Insider that "there were absolutely no issues with the App Store" on Monday and said that buyers may have struggled to find the emoticon suite because of the tech giant's search index timings.
The socialite's foray into the world of emoji follows the release of her hugely successful mobile game 'Kim Kardashian Hollywood', which had clocked up $113.6m in adjusted revenue by June 2015, as well as her official app which she uses to share images and videos with fans.