Creative Works Ad of the Year: Coco de Mer - X

Coco de Mer’s compelling brand film, created by TBWA\London and Rankin, has been named Creative Works Ad of the Year.

Featured in the 10 June issue of The Drum, Coco de Mer’s ‘X’ aims to immerse viewers in the deepest desires of the erotic imagination, showing a rollercoaster ride of images from seemingly banal everyday moments to evocative images of Coco de Mer lingerie.

Crowned Ad of the Year by The Drum readers, ‘X’ was shot by an ensemble of directors and photographers including Rankin, Vicky Lawton, Eric Zimmerman, Jo Hunt and more.

Special mention to RedPill and its Bacardi ‘Bring the Heat’ campaign and WCRS for its Bupa work which came a close second and third respectively. To vote for next week's Ad of the Week check out our latest round-up of Creative Works.


Chief Creative Officer: Peter Souter

Concept Creator: Walter Campbell

Copywriter: Sean Doyle

Editor & Video Art: Nick Gilberg

Designers: Daniel Todd, Anna Leapman

Account Director: Alexis Jamgotchian

Agency Producer: Natalie Spooner

Executive Producer: Elin Tiberg

Producer: Ada Almeida, Lauren Havard, Clark Jackson

Assistant Producer: Nick Forbes Watson

Director of Photography: Marcus Autelli, Matthew Taylor, Eric Zimmerman

Production Company: Rankin Film

Director: Rankin, Vicky Lawton, David Allain, Bronwen Parker-Rhodes, Trisha Ward, Damien Fry, Jo Hunt

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