Clothing maker Patagonia’s roots are deep in environmental causes and activism. The corporate responsibility section of their website is an extensive display of the steps they take to protect their workers and surroundings. It’s no surprise that Patagonia is using their Vimeo channel to launch a new movement.
"Jumbo Wild: The Movement", created in partnership with Sweetgrass Productions, is an effort to visualize the beauty of Jumbo Valley in British Columbia. Patagonia explains in the above video that, "the valley is important as part of a critical wildlife corridor, one of only two remaining areas in North America where grizzly bears can freely roam between Canada and the United States.”
To say the region is breathtaking doesn’t do it justice. The clips of skiers gliding across the snow and the KtunaxaFirst Nation’s heritage will inspire you to join the movement to #KeepJumboWild and prevent development forever.
Stay tuned as we feature another creative video from a brand in next week's column. Vimeo’s mission is to empower creators to make, share and sell amazing videos directly to viewers worldwide, in the highest quality possible and with no interruptive advertising. Vimeo is home to the world’s leading video creators and the hundreds of millions of viewers who love them.