Choose the Creative Works of the Year: US Readers' Favorite special featuring Deutsch, Arnold, GSD&M and more

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By Minda Smiley, Reporter

December 16, 2015 | 11 min read

This week's US Creative Works roundup looks back at the choices of The Drum's US readers, who selected their favorite pieces of work throughout 2015.

You can vote for your favorite piece of work featured here by clicking 'Like.' This will help us choose the ultimate readers' favorite work.

Last week, our Creative Director's choices were polled. The result will be added to this week's vote to determine the overall favorite piece of creative for 2015.

To submit work for the Creative Work roundup and the subsequent Creative Department spread in The Drum magazine, contact Minda Smiley.

Deutsch New York: Jägermeister ‘56 Parts. Best as One.’

Chief Creative Officer: Kerry Keenan

Executive Creative Director: Menno Kluin

Associate Creative Director: Sean Lee, Luke Hughett

Art Director: Katrina Mustakas

Copywriter: Brian Alexander

Design & Typography: Juan Carlos Pagan, Brian Gartside

Interactive Design Director: Aliza Adam

Interactive Designer: Alex Miller

Experience Design: Anna Farrell

Art Buyer: Ali Asplund

Director of Creative Operations: John Bongiovanni

Senior Studio Artist: Tom Eberhart

Retouching: James Cullinane

Director of Integrated Production: Joe Calabrese

Director of Digital Production: Suzanne Molinaro

Digital Producers: Josh Deitel, Katie Miller

Digital Developer: Patrick Batey

Deutsch NY has worked with Jägermeister on the liquor brand’s newest campaign ‘56 Parts. Best as One’ which alludes to the 56 top secret ingredients found in the drink. Featuring the work of three artists (Olivia Knapp, Yeahhh! Studios and DKNG Studios) the campaign illustrates Jägermeister’s ‘three pillars’ – heritage, ingredients and process.

The Martin Agency: Ritz ‘Life’s Rich’

Chief Creative Officer: Joe Alexander

Executive Creative Director: Jorge Calleja

Group Creative Director: Danny Robinson

Creative Director: Chris Peel

Associate Creative Director: David Padgett, Rexanna McCubbin

Managing Director – production & development: Steve Humble

Senior Broadcast Producer: Adrienne Daniel

Talent Affairs Business Manager: Juanita McInteer

Senior Production Business Manager: Amy Trenz

Group Account Director: Darren Foot

Account Director: Veronica Zamiar

Account Executive: Brooke Tudeen

Project Managers: Ashley Althizer, Riana Bocchino

Group Planning Director: John Gibson

Planning Director: Elizabeth Cleveland

The Martin Agency – engaged by Ritz in the autumn of 2014 to complete a new series of ads – has launched its first advert, featuring light-hearted and memorable moments from sleepovers to bus trips as the voice over announces “May you be rich... So rich nothing is out of reach... Filthy rich.”

Droga5: Toyota ‘Fueled by Bullsh*t’

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Neil Heymann

Creative Director: David Gibson

Creative Director: Nathan Lennon

Digital Designer: Devin Croda

Art Director: Daniel Sumarna

Copywriter: Bryan Wolff

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: David Gonzales

Strategy Director: Lee Sunga

Strategist: Emily Mulvey

Head of Communications Strategy: Colleen Leddy

Communications Strategist: Parks Middleton

GM/Head of Account Management: Susie Nam

Toyota’s clever ‘Fueled by Bullsh*t’ three-minute documentary, created by Droga5, illustrates step-by-step how hydrogen can be taken from cow manure to fuel a car, dispelling sceptics of fuel cell vehicles who have called the idea ‘bullshit’. Directed by Morgan Spurlock, the video is the first in a series of ‘Fueled by Everything’ films exploring the possibilities of hydrogen fuel.

GSD&M: PetSmart ‘Partners in Pethood’

PetSmart: Avant Guardians from Finland Finish on Vimeo.

Chief Creative Officer: Jay Russell

Group Creative Director: Scott Brewer, Ryan Carroll

Associate Creative Director/Art Director: Ross Aboud

Associate Creative Director/Writer: Kevin Dunleavy

Art Director: Morgan McDonald

Copywriter: Scott Chalkley

Director of Production: Jack Epsteen

GSD&M Austin has created the ‘Avant Guardians’, a pair of shih tzu owners who believe their dog is a style icon. Directed by Christopher Guest, the campaign encourages owners to book an appointment with their groomers online.

Havas Worldwide Chicago: Chicago Bike Week #BikeDesk

Chief Creative Officer: Jason Peterson

Senior Art Director: Scott Rench

Content Creator: Danny Mota

Content Producer: Jordan Sider

Content Creator: Ryan Chun

Assistant Editor: Kelsey Moher

To raise awareness for Chicago Bike Week, Havas Chicago created a bike desk and recorded its adventures throughout the city. Set to the soundtrack of The Jackson 5’s ‘ABC’ the campaign’s goal was to encourage people to cycle to work no matter how busy they are. The accompanying hashtag #BikeWhileWorking followed the bike desk’s exploits online.

180LA: HP ‘Jane’

Chief Creative Officer: William Gelner

Creative Director/Copywriter: Zac Ryder

Creative Director/Art Director: Adam Groves

HP’s latest campaign ‘Jane’ invites viewers to invest in the brand’s workstation, and prompts adults to pick up their long abandoned creative pursuits. Set to the sound of ‘The Logical Song’, the advert tells the story of a little girl who is content focusing on her artistic endeavours before life gets in the way.

Red Tettemer O’Connell + Partners: Mitchell & Ness Nostalgia Co. ‘Gentlemen of Streetwear feat. Russ Bengtson’

Chief Creative Officer: Steve Red

Executive Creative Director: Steve O’Connell

Vice-President/Creative Director: Todd Taylor, Ryan Scott

Copywriter: Tedd Wood

Art Director: Matthew Gould-Lucht, Michelle Maben

RTO+P’s ‘Gentlemen of Streetwear’ online series for Philadelphia-based apparel brand Mitchell & Ness promotes the retailer’s Hi Crown Fitted line of hats. As part of the series senior editor of Complex Magazine, Russ Bengston, discusses his background, influences and how he got into the streetwear scene.

DigitasLBi: Whirlpool ‘OK’

Chief Creative Officer: Ronald Ng

Executive Creative Director: Morgan Carroll

SVP Group Creative Director: Mike Frease

VP Creative Director: Jeremy Bacharach

Associate: Chris Jansma

Senior Producer: Jennifer Passaniti

Executive Producer: Greg Lederer

Telling the story of a dad who sometimes loses his patience with his two daughters ,the short film forms the latest instalment of the brand’s ‘Every day, care’ campaign, which aims to remove some of the focus on product functionalities and instead highlight the ways in which appliances can make life easier for families.

DNA Seattle: BECU ‘Bow down to Washington’

Executive Creative Director: Dan Gross

Creative Director: Kammie McArthur

To promote the University of Washington’s partnership with credit union BECU, Seattle-based agency DNA produced its own take on the school’s official flight song ‘Bow Down to Washington’. The spot features vocals from a choir of dogs, formed with the help of local dog trainer‘Bow Wow Bill’.

Merkley & Partners: All ‘Peanuts Great Houdini

Executive Creative Director: Andy Hirsch

Creative Group Head: Aaron Eiseman, Abi Aron

Director of Integrated Production: Gary Grossman

Producer: Donovan Green

Ahead of the Peanuts Movie release, laundry detergent brand All has ramped up its partnership with Charlie Brown and Friends in a TV spot starring Snoopy. Created by New York agency Merkley & Partners, the film sees Snoopy in the role of Houdini as he uses All’s ‘magical powers’ to clean up the dirtiest member of the Peanuts gang, Pig Pen.

Mullen Lowe: Ulta Beauty ‘First Haircut’

Chief Creative Officer: Mark Wenneker

Executive Creative Director: Jason Black

Group Creative Director: Christy Blain

Copywriter: Tara Nelson

Art Director: Chad Laughlin

Ulta Beauty has created a video about a breast cancer survivor’s first haircut in an effort to raise funds during Breast Cancer Awareness Month. The two-minute long film features palindromic narration from Tracy DeSoto, who appears in the video, reversing the initial message.

The Martin Agency: Walmart ‘Boyfriend’

Chief Creative Officer: Joe Alexander

Group Creative Director: Cliff Sorah

Comedian and singer Craig Robinson surprises a Walmart shopper with a piano tune and some shopping advice in one of the company’s holiday commercials. The 15-second ad sees Robinson replacing the lyrics of ‘Have Yourself a Merry Little Christmas’ when he sees a woman browsing through a clothing rack at Walmart.

Arnold: New Balance ‘The Storm’

Executive Creative Director/Managing Partner: Pete Johnson, Wade Devers

SVP Creative Director/Copywriter: Greg Almeida

SVP Creative Director/Art Director: Travis Robertson

Executive Producer: William Near

Assistant Producer: Patrick Carney

Arnold has created New Balance’s motivating spot ‘The Storm’ which sees a young woman running up a hill. As she’s about to reach her limit a flurry of athletes envelop her and spur her on to push out of her comfort zone. Filmed across three continents, the advert features 17 of the brand’s sponsored athletes including Jenny Simpson and Miguel Cabrera.

AdPeople Worldwide: Center for Childhood Protection 'Kids don’t talk like this'

Executive Creative Director: Steve Miller

Art Director: Kim Smith

Copywriter: Michael Streiter

Photographer: Dave Mead

TV Director: Dave Mead

The Center for Childhood Protection has released a powerful spot that encourages parents to learn how to recognize signs of abuse in their kids.The video opens with a family of four getting ready to eat dinner. As they begin their meal, their teenage son begins to rattle off a list of problems he’s been experiencing lately.

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