Choose the Creative Works of the Year: US Readers' Favorite special featuring Deutsch, Arnold, GSD&M and more
This week's US Creative Works roundup looks back at the choices of The Drum's US readers, who selected their favorite pieces of work throughout 2015.
You can vote for your favorite piece of work featured here by clicking 'Like.' This will help us choose the ultimate readers' favorite work.
Last week, our Creative Director's choices were polled. The result will be added to this week's vote to determine the overall favorite piece of creative for 2015.
To submit work for the Creative Work roundup and the subsequent Creative Department spread in The Drum magazine, contact Minda Smiley.
Deutsch New York: Jägermeister ‘56 Parts. Best as One.’
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin
Associate Creative Director: Sean Lee, Luke Hughett
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Design & Typography: Juan Carlos Pagan, Brian Gartside
Interactive Design Director: Aliza Adam
Interactive Designer: Alex Miller
Experience Design: Anna Farrell
Art Buyer: Ali Asplund
Director of Creative Operations: John Bongiovanni
Senior Studio Artist: Tom Eberhart
Retouching: James Cullinane
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Digital Producers: Josh Deitel, Katie Miller
Digital Developer: Patrick Batey
Deutsch NY has worked with Jägermeister on the liquor brand’s newest campaign ‘56 Parts. Best as One’ which alludes to the 56 top secret ingredients found in the drink. Featuring the work of three artists (Olivia Knapp, Yeahhh! Studios and DKNG Studios) the campaign illustrates Jägermeister’s ‘three pillars’ – heritage, ingredients and process.
The Martin Agency: Ritz ‘Life’s Rich’
Chief Creative Officer: Joe Alexander
Executive Creative Director: Jorge Calleja
Group Creative Director: Danny Robinson
Creative Director: Chris Peel
Associate Creative Director: David Padgett, Rexanna McCubbin
Managing Director – production & development: Steve Humble
Senior Broadcast Producer: Adrienne Daniel
Talent Affairs Business Manager: Juanita McInteer
Senior Production Business Manager: Amy Trenz
Group Account Director: Darren Foot
Account Director: Veronica Zamiar
Account Executive: Brooke Tudeen
Project Managers: Ashley Althizer, Riana Bocchino
Group Planning Director: John Gibson
Planning Director: Elizabeth Cleveland
The Martin Agency – engaged by Ritz in the autumn of 2014 to complete a new series of ads – has launched its first advert, featuring light-hearted and memorable moments from sleepovers to bus trips as the voice over announces “May you be rich... So rich nothing is out of reach... Filthy rich.”
Droga5: Toyota ‘Fueled by Bullsh*t’
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Digital Designer: Devin Croda
Art Director: Daniel Sumarna
Copywriter: Bryan Wolff
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: David Gonzales
Strategy Director: Lee Sunga
Strategist: Emily Mulvey
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Parks Middleton
GM/Head of Account Management: Susie Nam
Toyota’s clever ‘Fueled by Bullsh*t’ three-minute documentary, created by Droga5, illustrates step-by-step how hydrogen can be taken from cow manure to fuel a car, dispelling sceptics of fuel cell vehicles who have called the idea ‘bullshit’. Directed by Morgan Spurlock, the video is the first in a series of ‘Fueled by Everything’ films exploring the possibilities of hydrogen fuel.
GSD&M: PetSmart ‘Partners in Pethood’
PetSmart: Avant Guardians from Finland Finish on Vimeo.
Chief Creative Officer: Jay Russell
Group Creative Director: Scott Brewer, Ryan Carroll
Associate Creative Director/Art Director: Ross Aboud
Associate Creative Director/Writer: Kevin Dunleavy
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Director of Production: Jack Epsteen
GSD&M Austin has created the ‘Avant Guardians’, a pair of shih tzu owners who believe their dog is a style icon. Directed by Christopher Guest, the campaign encourages owners to book an appointment with their groomers online.
Havas Worldwide Chicago: Chicago Bike Week #BikeDesk
Chief Creative Officer: Jason Peterson
Senior Art Director: Scott Rench
Content Creator: Danny Mota
Content Producer: Jordan Sider
Content Creator: Ryan Chun
Assistant Editor: Kelsey Moher
To raise awareness for Chicago Bike Week, Havas Chicago created a bike desk and recorded its adventures throughout the city. Set to the soundtrack of The Jackson 5’s ‘ABC’ the campaign’s goal was to encourage people to cycle to work no matter how busy they are. The accompanying hashtag #BikeWhileWorking followed the bike desk’s exploits online.
180LA: HP ‘Jane’
Chief Creative Officer: William Gelner
Creative Director/Copywriter: Zac Ryder
Creative Director/Art Director: Adam Groves
HP’s latest campaign ‘Jane’ invites viewers to invest in the brand’s workstation, and prompts adults to pick up their long abandoned creative pursuits. Set to the sound of ‘The Logical Song’, the advert tells the story of a little girl who is content focusing on her artistic endeavours before life gets in the way.
Red Tettemer O’Connell + Partners: Mitchell & Ness Nostalgia Co. ‘Gentlemen of Streetwear feat. Russ Bengtson’
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Vice-President/Creative Director: Todd Taylor, Ryan Scott
Copywriter: Tedd Wood
Art Director: Matthew Gould-Lucht, Michelle Maben
RTO+P’s ‘Gentlemen of Streetwear’ online series for Philadelphia-based apparel brand Mitchell & Ness promotes the retailer’s Hi Crown Fitted line of hats. As part of the series senior editor of Complex Magazine, Russ Bengston, discusses his background, influences and how he got into the streetwear scene.
DigitasLBi: Whirlpool ‘OK’
Chief Creative Officer: Ronald Ng
Executive Creative Director: Morgan Carroll
SVP Group Creative Director: Mike Frease
VP Creative Director: Jeremy Bacharach
Associate: Chris Jansma
Senior Producer: Jennifer Passaniti
Executive Producer: Greg Lederer
Telling the story of a dad who sometimes loses his patience with his two daughters ,the short film forms the latest instalment of the brand’s ‘Every day, care’ campaign, which aims to remove some of the focus on product functionalities and instead highlight the ways in which appliances can make life easier for families.
DNA Seattle: BECU ‘Bow down to Washington’
Executive Creative Director: Dan Gross
Creative Director: Kammie McArthur
To promote the University of Washington’s partnership with credit union BECU, Seattle-based agency DNA produced its own take on the school’s official flight song ‘Bow Down to Washington’. The spot features vocals from a choir of dogs, formed with the help of local dog trainer‘Bow Wow Bill’.
Merkley & Partners: All ‘Peanuts Great Houdini
Executive Creative Director: Andy Hirsch
Creative Group Head: Aaron Eiseman, Abi Aron
Director of Integrated Production: Gary Grossman
Producer: Donovan Green
Ahead of the Peanuts Movie release, laundry detergent brand All has ramped up its partnership with Charlie Brown and Friends in a TV spot starring Snoopy. Created by New York agency Merkley & Partners, the film sees Snoopy in the role of Houdini as he uses All’s ‘magical powers’ to clean up the dirtiest member of the Peanuts gang, Pig Pen.
Mullen Lowe: Ulta Beauty ‘First Haircut’
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Jason Black
Group Creative Director: Christy Blain
Copywriter: Tara Nelson
Art Director: Chad Laughlin
Ulta Beauty has created a video about a breast cancer survivor’s first haircut in an effort to raise funds during Breast Cancer Awareness Month. The two-minute long film features palindromic narration from Tracy DeSoto, who appears in the video, reversing the initial message.
The Martin Agency: Walmart ‘Boyfriend’
Chief Creative Officer: Joe Alexander
Group Creative Director: Cliff Sorah
Comedian and singer Craig Robinson surprises a Walmart shopper with a piano tune and some shopping advice in one of the company’s holiday commercials. The 15-second ad sees Robinson replacing the lyrics of ‘Have Yourself a Merry Little Christmas’ when he sees a woman browsing through a clothing rack at Walmart.
Arnold: New Balance ‘The Storm’
Executive Creative Director/Managing Partner: Pete Johnson, Wade Devers
SVP Creative Director/Copywriter: Greg Almeida
SVP Creative Director/Art Director: Travis Robertson
Executive Producer: William Near
Assistant Producer: Patrick Carney
Arnold has created New Balance’s motivating spot ‘The Storm’ which sees a young woman running up a hill. As she’s about to reach her limit a flurry of athletes envelop her and spur her on to push out of her comfort zone. Filmed across three continents, the advert features 17 of the brand’s sponsored athletes including Jenny Simpson and Miguel Cabrera.
AdPeople Worldwide: Center for Childhood Protection 'Kids don’t talk like this'
Executive Creative Director: Steve Miller
Art Director: Kim Smith
Copywriter: Michael Streiter
Photographer: Dave Mead
TV Director: Dave Mead
The Center for Childhood Protection has released a powerful spot that encourages parents to learn how to recognize signs of abuse in their kids.The video opens with a family of four getting ready to eat dinner. As they begin their meal, their teenage son begins to rattle off a list of problems he’s been experiencing lately.