Choose the Creative Works of the Year: UK Readers' Favourite special featuring WCRS, TBWA/London, Noah and more

What was the favourite piece of creative work chosen by readers that we featured this year?

This week's Creative Works looks back at the choices of The Drum's UK readers who have selected their favourite pieces of work through out 2015.

You can vote for your piece of work of the year featured here by clicking 'Like'. This will help us choose the ultimate reader's favourite work.

Last week, our Creative Director's choices were polled with the result to be added to this week's vote to choose the overall favourite piece of creative for 2015.

To submit work for the Creative Works round-up and subsequent Creative Department spread in The Drum magazine, contact Gillian West or Rebecca Stewart.

Iris Worldwide: Domino’s ‘Dodgems’

Creative Director: Andy Taylor

Senior Art Director: Jonathan McKemey

Senior Copywriter: Stuart Sinclair Nightingale

Agency Producer: Carol Powell

Production Company: Tomboy Films

Director: Kirk Jones

Producer: Ben Murray

Post production: Coffee and TV

To introduce the newest addition to its repertoire of desserts, Domino’s Pizza drew inspiration from the fairground to target an audience of family feasters.

The 20-second TV campaign features fairground staples, the dodgems, replacing the Domino’s scooter with delivery drivers taking to the streets in colourful bumper cars to make their deliveries.

WCRS: Bupa UK ‘Cancer survivorship programme’ and ‘Elderly care support line’

Creative director: Orlando Warner, Joe Miller

Agency Producer: Helen Powlette

Production Company: Another Film Company

Director/Animator: Steve Reeves

Producer: Tim Marshall

Editor: Owen Oppenheimer

Post production: Steve Murgatroyd

Bupa UK has launched a TV ad campaign with WCRS as part of a drive to showcase its healthcare expertise and broad range of products and services. The emotionally weighty campaign consists of two 30-second spots focusing on Bupa’s cancer survivorship programme and its elderly care support line.

The Marketing Arm: Dove Men + Care ‘#RealStrength’ Super Bowl spot

Creative Director: Marc Gilbar

Agency Producers: Meg Quinn, Ben Greenberg

Production Company: Stun Creative

Executive Producers: Mark Feldstein, Brad Roth

Head of Production: Jared Christensen

Line Producer: Richard Sven Shelgren

Director: Rob Meltzer

Director of Photography: Eric Haase

Editor: Rob Meltzer, Dayne Tanokia

Dove’s Super Bowl campaign #RealStrength targeted fathers in the run up to America’s biggest sporting event. The minute-long clip shows kids of all ages calling on their dads, taking viewers through a series of emotional events. Dove said the campaign aimed to “acknowledge the caring side of men”.

CHI&Partners: The Prince’s Trust ‘Learn the Hard Way’

Creative Director: Danny Hunt, Gavin Torrance

Executive Creative Director: Jonathan Burley

Art Director: William Cottam

Copywriter: James Crosby

Creatives: William Cottam, James Crosby

Production Company: Academy Films

Director: Seb Edwards

Producer: David Jones, Dominic Thomas

Executive Producer: Lizie Gower

Director of Photography: Patrick Duroux

Production Assistant: Francesca Roberts

Editor: Sam Rice-Edwards @ The Assembly Rooms

CHI&Partners worked with the Prince’s Trust to create a campaign encouraging employers to take a different view on young people from troubled backgrounds. Tasked with helping the charity connect in an emotive way with both the general public and the business community, CHI&Partners came up with the idea of tapping into buzzwords used on CVs and conveying them through the attributes young people from troubled upbringings have acquired.

Mischief PR: Dulux ‘Colour of the Year’

Creative/Art Director: Simon Moore

Videographer/Photographer: Henrik Adamsen

Media Agency: MediaCom

Digital Agency: AnalogFolk

Behind-the-scenes Filming: Orillo Productions

Interior Styling: Melinda Ashton-Turner

Fashion Styling: Tamara Cincik

Make-up: Louise Constad

Hair: Nikki Palmer

Client leads: Rebecca Williamson, Rachel Toolan

Dulux has called on singer, songwriter and Strictly Come Dancing star Sophie Ellis-Bextor to promote its Colour of the Year ‘Copper Blush’ with a stylised online film. The Dulux Colour of the Year is chosen by a 20-strong panel of global colour and trend experts from a range of different cultures and industries including interiors, fashion, beauty and design.

Ogilvy & Mather Paris: Coca-Cola ‘Tale of contour’

Director General: Philip Heimann

Executive Creative Director: Baptiste Clinet

Creative Director: Nicolas Lautier

Art Director: Clara Noguier

Copywriter: Oliver Le Lostec

Strategic Director: Hadi Zabad

TV Producer: Oliver Mordacq

Image/Sound Post Producer: Evelyne Callot

Production Company: Passion Pictures

Executive Producer: Marc Bodin Joyeux

Director: Jon Saunders

Ogilvy & Mather Paris has created one of 14 films celebrating the legacy of the Coca-Cola glass bottle as the soft drinks giant kicks off a global campaign to celebrate its world famous package design. The creative tells the tale of the distinctive bottle, as narrated by a big brother and younger sibling, with the bottle obtaining its features and curves as it travels through distant lands

Noah: Suzuki Vitara integrated campaign

Creative: Noah

Production Company: Partizan, London

Director: Michael Geoghegan

Media planning and Buying: the7stars

To launch its new Vitara model, Suzuki turned to Noah for a 60-second TV commercial and pan-European campaign. The strategy came from the car’s name (Vitara = life) and in the ad the car appears as a living thing with adoring crowds celebrating its arrival in a city. In addition to television, the campaign spans press and magazine advertising, OOH, digital, social, CRM and dealer marketing activity.

Ogilvy & Mather: Pizza Hut Delivery ‘Classic Crust’

Executive Creative Director: Gerry Human

Art Director: Miguel Nunes

Copywriter: Simon Lotze

Chief Strategy Officer: Rebecca Moody

Planner: Matt Box

Account Lead/Managing Partner: Laurence Sassoon

Account Director: Jawad Ashraf

Account Manager: Joey Grigg

Director: Jeff Low

Production Company: Biscuit Filmworks

Producer: Tanya Higgins

Post Production: Gramercy Park Studios

Media agency: Starcom

Ogilvy & Mather has created a comical TV-led campaign for Pizza Hut’s delivery business highlighting the lengths friends will go to taste the new ‘Classic Crust’. In the ad an imposter, with an obvious fake beard, pretends to be Tom to enjoy pizza with Tom’s girlfriend, however, his cover is blown when the real Tom arrives home.

RedPill: Bacardi ‘Bring the Heat!’

Director: Matthew Davies

Creative Director: Liam Corrigan

Production Manager: Henry Collins

Operations Director: Mark Brady

Production Assistant: William Hone

Pyrotechnics: Jason Troughton, Nathanial Harrison @ AGOG SFX

Gaffer: Tony Hayes

Phantom Technicians: Lawrence Bewsher, Charley Bewsher @ Greendoor Films

To celebrate the launch of its all-new Bacardi Carta Fuego, Bacardi has worked with RedPill to create a social video which takes viewers on a slow motion journey through the taste experience of a shot of Fuego. The film is filled with all the heat and energy that the name Fuego (Spanish for fire) implies.

TBWA\London: Coco de Mer ‘X’

Coco de Mer: X from TBWA\London on Vimeo.

Chief Creative Officer: Peter Souter

Concept Creator: Walter Campbell

Copywriter: Sean Doyle

Editor & Video Art: Nick Gilberg

Designers: Daniel Todd, Anna Leapman

Account Director: Alexis Jamgotchian

Agency Producer: Natalie Spooner

Executive Producer: Elin Tiberg

Producer: Ada Almeida, Lauren Havard, Clark Jackson

Assistant Producer: Nick Forbes Watson

Director of Photography: Marcus Autelli, Matthew Taylor, Eric Zimmerman

Production Company: Rankin Film

Director: Rankin, Vicky Lawton, David Allain, Bronwen Parker-Rhodes, Trisha Ward, Damien Fry, Jo Hunt

Coco de Mer has launched compelling new film campaign ‘X’, a collaboration between TBWA\London and Rankin. Running online and nationwide in cinemas, the creative was shot by an ensemble of directors and photographers and aims to immerse viewers in the deepest desires of the erotic imagination, showing a rollercoaster ride of images from seemingly banal everyday moments to evocative images of Coco de Mer lingerie.

Creative Forager: Arts University Bournemouth ‘Glass slippers’

Creative Director: Mark Sephton

Director of Production: Vlad Jakovlev

Students from design, performance and makeup courses at Arts University Bournemouth decided to shun the traditional recruitment video and team up to produce a modern day version of Cinderella. The short film features 150 students and almost 100 costumes spanning three centuries. The end line – ‘Storytelling from an original point of view’ – captures the courses’ creative approach to teaching and promotion.

M&C Saatchi: Transport for London ‘The Hare and the Tortoise’

Executive Creative Director: Elspeth Lynn

Creatives: Dipesh Mistry, Robert Graves Morris

Planner/CSU Director: Gaby Bell

Media Agency: MEC

Media Planner: Gavin Laisby

Production Company: Rattling Stick

Producer: Stuart Bentham

Production Manager: Emily Atterton

Director: Sara Dunlop

Audio Post Production: Jungle/LFO

Sound Post Production: Electric Theatre

M&C Saatchi has helped Transport for London (TfL) target 11-14 yearolds with a campaign encouraging responsible behaviour around roads. The advert centres on two groups of teens – one wearing hare masks and the other tortoise masks – in a revamp of childhood tale ‘The Hare and the Tortoise’. As the groups set off to a fancy dress party the hare’s reckless behaviour has dire consequences.

Publicis Dublin: Irish Rail ‘Urban Travel Dictionary’

Creative Director: Carol Lambert

Copywriter: Luke O’Reilly

Art Director: Leonardo Bartoli, Sinead Ní Ghaora

Account Manager: Karen Austin

Publicis Dublin has coined some new words for a suite of fun print ads for Iarnrod Eireann (Irish Rail). The concept was designed to get people to reflect on their social behaviour on public transport and #GiveUpYourSeat to those in need.

DLKW Lowe: Sure ‘Tube Strike’

Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denney

Global Creative Director: Christine Jones

Creative Team: James Millers, Andy Long

Sure capitalised on London’s biggest tube strike in over a decade with a tactical campaign by DLKW Lowe reassuring Londoners that even though the tube had stopped, they didn’t have to. The three iterations appeared across the capital during the strike to promote the anti-perspirant brand.

DLKW Lowe: Persil ‘Breakdancing Girl’

Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denney

Global Creative Director: Alex Okada

Creatives: Ben Evans, Adam Sears

Photographer: Rick Guest

Fresh from entertaining the crowds at Glastonbury, breakdancing prodigy B Girl Terra has been snapped up by Persil for its latest brand film. Created by DLKW Lowe, the campaign highlights the brand’s ethos ‘dirt is good’. Terra practises her moves outside in the park, getting increasingly dirty in the process. At the end of her routine she performs a sustained headspin, spinning her tracksuit clean in the process.

Arnold KLP: Breast Cancer Care ‘Days’

Creative Director: Andrew Watkinson, Jon Moore

Time plays an important role in Arnold KLP’s powerful ‘Days’ spot, which features real women who have been diagnosed with breast cancer. The film draws on the insight tha t many of those living with the illness break their journey down into days; whether it be the number of days since their diagnosis, or the days between their test r esults and surgery, and communicates that the charity is there for patients since day one.

Media Bounty: Bosch UK ‘Don’t Do a Dave’

Creative Director: Sami Abusamra

Art Director: Rosie Clarke

Producer: Charlotte Gabbitas

Having struggled to communicate the need for time-saving DIY devices in the past, Bosch UK has turned to Media Bounty to inject some humour into its la test campaign. Targeting soft DIYers the ad follows Dave as he – unsuccessfully – tries to find an easy way to wash his car ahead of collecting his mother-in-law.

VCCP Kin: Avon #MakeUpYourOwnMind

Creative Director: Chris Lawson

Creatives: Sophie Clark, Fiona Clark

Director: Karen Lamond

Avon’s campaign #MakeUpYourOwnMind features the real responses of three beauty bloggers as they receive an anonymous package containing a selection of products to test. The twist is that they have no idea what the brand is.

St Luke's: 'The Journey'

Mixing live action and CGI animation 'The Journey' focuses on Very's famous pink packaging. Centered around the idea of 'finding the perfect gift', the spot sees thousands of the pink boxes making the journey from Lapland ro recipients' homes; upon reaching their destination they are found to match their new owners perfectly. The campaign ends on the strapline 'a very special something for every special someone'.

Executive Creative Director: Al Young

Group Creative Head: Mick Brigdale

Agency Producer: Rebecca Holt

Director: Vesa Manninen

Editor: Mark Edinoff @ Work

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