What was the favourite piece of creative work chosen by readers that we featured this year?
This week's Creative Works looks back at the choices of The Drum's UK readers who have selected their favourite pieces of work through out 2015.
You can vote for your piece of work of the year featured here by clicking 'Like'. This will help us choose the ultimate reader's favourite work.
Last week, our Creative Director's choices were polled with the result to be added to this week's vote to choose the overall favourite piece of creative for 2015.
Iris Worldwide: Domino’s ‘Dodgems’
Creative Director: Andy Taylor
Senior Art Director: Jonathan McKemey
Senior Copywriter: Stuart Sinclair Nightingale
Agency Producer: Carol Powell
Production Company: Tomboy Films
Director: Kirk Jones
Producer: Ben Murray
Post production: Coffee and TV
To introduce the newest addition to its repertoire of desserts, Domino’s Pizza drew inspiration from the fairground to target an audience of family feasters.
The 20-second TV campaign features fairground staples, the dodgems, replacing the Domino’s scooter with delivery drivers taking to the streets in colourful bumper cars to make their deliveries.
WCRS: Bupa UK ‘Cancer survivorship programme’ and ‘Elderly care support line’
Creative director: Orlando Warner, Joe Miller
Agency Producer: Helen Powlette
Production Company: Another Film Company
Director/Animator: Steve Reeves
Producer: Tim Marshall
Editor: Owen Oppenheimer
Post production: Steve Murgatroyd
Bupa UK has launched a TV ad campaign with WCRS as part of a drive to showcase its healthcare expertise and broad range of products and services. The emotionally weighty campaign consists of two 30-second spots focusing on Bupa’s cancer survivorship programme and its elderly care support line.
The Marketing Arm: Dove Men + Care ‘#RealStrength’ Super Bowl spot
Creative Director: Marc Gilbar
Agency Producers: Meg Quinn, Ben Greenberg
Production Company: Stun Creative
Executive Producers: Mark Feldstein, Brad Roth
Head of Production: Jared Christensen
Line Producer: Richard Sven Shelgren
Director: Rob Meltzer
Director of Photography: Eric Haase
Editor: Rob Meltzer, Dayne Tanokia
Dove’s Super Bowl campaign #RealStrength targeted fathers in the run up to America’s biggest sporting event. The minute-long clip shows kids of all ages calling on their dads, taking viewers through a series of emotional events. Dove said the campaign aimed to “acknowledge the caring side of men”.
CHI&Partners: The Prince’s Trust ‘Learn the Hard Way’
Creative Director: Danny Hunt, Gavin Torrance
Executive Creative Director: Jonathan Burley
Art Director: William Cottam
Copywriter: James Crosby
Creatives: William Cottam, James Crosby
Production Company: Academy Films
Director: Seb Edwards
Producer: David Jones, Dominic Thomas
Executive Producer: Lizie Gower
Director of Photography: Patrick Duroux
Production Assistant: Francesca Roberts
Editor: Sam Rice-Edwards @ The Assembly Rooms
CHI&Partners worked with the Prince’s Trust to create a campaign encouraging employers to take a different view on young people from troubled backgrounds. Tasked with helping the charity connect in an emotive way with both the general public and the business community, CHI&Partners came up with the idea of tapping into buzzwords used on CVs and conveying them through the attributes young people from troubled upbringings have acquired.
Mischief PR: Dulux ‘Colour of the Year’
Creative/Art Director: Simon Moore
Videographer/Photographer: Henrik Adamsen
Media Agency: MediaCom
Digital Agency: AnalogFolk
Behind-the-scenes Filming: Orillo Productions
Interior Styling: Melinda Ashton-Turner
Fashion Styling: Tamara Cincik
Make-up: Louise Constad
Hair: Nikki Palmer
Client leads: Rebecca Williamson, Rachel Toolan
Dulux has called on singer, songwriter and Strictly Come Dancing star Sophie Ellis-Bextor to promote its Colour of the Year ‘Copper Blush’ with a stylised online film. The Dulux Colour of the Year is chosen by a 20-strong panel of global colour and trend experts from a range of different cultures and industries including interiors, fashion, beauty and design.
Ogilvy & Mather Paris: Coca-Cola ‘Tale of contour’
Director General: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Art Director: Clara Noguier
Copywriter: Oliver Le Lostec
Strategic Director: Hadi Zabad
TV Producer: Oliver Mordacq
Image/Sound Post Producer: Evelyne Callot
Production Company: Passion Pictures
Executive Producer: Marc Bodin Joyeux
Director: Jon Saunders
Ogilvy & Mather Paris has created one of 14 films celebrating the legacy of the Coca-Cola glass bottle as the soft drinks giant kicks off a global campaign to celebrate its world famous package design. The creative tells the tale of the distinctive bottle, as narrated by a big brother and younger sibling, with the bottle obtaining its features and curves as it travels through distant lands
Noah: Suzuki Vitara integrated campaign
Production Company: Partizan, London
Director: Michael Geoghegan
Media planning and Buying: the7stars
To launch its new Vitara model, Suzuki turned to Noah for a 60-second TV commercial and pan-European campaign. The strategy came from the car’s name (Vitara = life) and in the ad the car appears as a living thing with adoring crowds celebrating its arrival in a city. In addition to television, the campaign spans press and magazine advertising, OOH, digital, social, CRM and dealer marketing activity.
Ogilvy & Mather: Pizza Hut Delivery ‘Classic Crust’
Executive Creative Director: Gerry Human
Art Director: Miguel Nunes
Copywriter: Simon Lotze
Chief Strategy Officer: Rebecca Moody
Planner: Matt Box
Account Lead/Managing Partner: Laurence Sassoon
Account Director: Jawad Ashraf
Account Manager: Joey Grigg
Director: Jeff Low
Production Company: Biscuit Filmworks
Producer: Tanya Higgins
Post Production: Gramercy Park Studios
Media agency: Starcom
Ogilvy & Mather has created a comical TV-led campaign for Pizza Hut’s delivery business highlighting the lengths friends will go to taste the new ‘Classic Crust’. In the ad an imposter, with an obvious fake beard, pretends to be Tom to enjoy pizza with Tom’s girlfriend, however, his cover is blown when the real Tom arrives home.
RedPill: Bacardi ‘Bring the Heat!’
Director: Matthew Davies
Creative Director: Liam Corrigan
Production Manager: Henry Collins
Operations Director: Mark Brady
Production Assistant: William Hone
Pyrotechnics: Jason Troughton, Nathanial Harrison @ AGOG SFX
Gaffer: Tony Hayes
Phantom Technicians: Lawrence Bewsher, Charley Bewsher @ Greendoor Films
To celebrate the launch of its all-new Bacardi Carta Fuego, Bacardi has worked with RedPill to create a social video which takes viewers on a slow motion journey through the taste experience of a shot of Fuego. The film is filled with all the heat and energy that the name Fuego (Spanish for fire) implies.
TBWA\London: Coco de Mer ‘X’
Chief Creative Officer: Peter Souter
Concept Creator: Walter Campbell
Copywriter: Sean Doyle
Editor & Video Art: Nick Gilberg
Designers: Daniel Todd, Anna Leapman
Account Director: Alexis Jamgotchian
Agency Producer: Natalie Spooner
Executive Producer: Elin Tiberg
Producer: Ada Almeida, Lauren Havard, Clark Jackson
Assistant Producer: Nick Forbes Watson
Director of Photography: Marcus Autelli, Matthew Taylor, Eric Zimmerman
Production Company: Rankin Film
Director: Rankin, Vicky Lawton, David Allain, Bronwen Parker-Rhodes, Trisha Ward, Damien Fry, Jo Hunt
Coco de Mer has launched compelling new film campaign ‘X’, a collaboration between TBWA\London and Rankin. Running online and nationwide in cinemas, the creative was shot by an ensemble of directors and photographers and aims to immerse viewers in the deepest desires of the erotic imagination, showing a rollercoaster ride of images from seemingly banal everyday moments to evocative images of Coco de Mer lingerie.
Creative Forager: Arts University Bournemouth ‘Glass slippers’
Creative Director: Mark Sephton
Director of Production: Vlad Jakovlev
Students from design, performance and makeup courses at Arts University Bournemouth decided to shun the traditional recruitment video and team up to produce a modern day version of Cinderella. The short film features 150 students and almost 100 costumes spanning three centuries. The end line – ‘Storytelling from an original point of view’ – captures the courses’ creative approach to teaching and promotion.
M&C Saatchi: Transport for London ‘The Hare and the Tortoise’
Executive Creative Director: Elspeth Lynn
Creatives: Dipesh Mistry, Robert Graves Morris
Planner/CSU Director: Gaby Bell
Media Agency: MEC
Media Planner: Gavin Laisby
Production Company: Rattling Stick
Producer: Stuart Bentham
Production Manager: Emily Atterton
Director: Sara Dunlop
Audio Post Production: Jungle/LFO
Sound Post Production: Electric Theatre
M&C Saatchi has helped Transport for London (TfL) target 11-14 yearolds with a campaign encouraging responsible behaviour around roads. The advert centres on two groups of teens – one wearing hare masks and the other tortoise masks – in a revamp of childhood tale ‘The Hare and the Tortoise’. As the groups set off to a fancy dress party the hare’s reckless behaviour has dire consequences.
Publicis Dublin: Irish Rail ‘Urban Travel Dictionary’
Creative Director: Carol Lambert
Copywriter: Luke O’Reilly
Art Director: Leonardo Bartoli, Sinead Ní Ghaora
Account Manager: Karen Austin
Publicis Dublin has coined some new words for a suite of fun print ads for Iarnrod Eireann (Irish Rail). The concept was designed to get people to reflect on their social behaviour on public transport and #GiveUpYourSeat to those in need.
DLKW Lowe: Sure ‘Tube Strike’
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Global Creative Director: Christine Jones
Creative Team: James Millers, Andy Long
Sure capitalised on London’s biggest tube strike in over a decade with a tactical campaign by DLKW Lowe reassuring Londoners that even though the tube had stopped, they didn’t have to. The three iterations appeared across the capital during the strike to promote the anti-perspirant brand.
DLKW Lowe: Persil ‘Breakdancing Girl’
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Global Creative Director: Alex Okada
Creatives: Ben Evans, Adam Sears
Photographer: Rick Guest
Fresh from entertaining the crowds at Glastonbury, breakdancing prodigy B Girl Terra has been snapped up by Persil for its latest brand film. Created by DLKW Lowe, the campaign highlights the brand’s ethos ‘dirt is good’. Terra practises her moves outside in the park, getting increasingly dirty in the process. At the end of her routine she performs a sustained headspin, spinning her tracksuit clean in the process.
Arnold KLP: Breast Cancer Care ‘Days’
Creative Director: Andrew Watkinson, Jon Moore
Time plays an important role in Arnold KLP’s powerful ‘Days’ spot, which features real women who have been diagnosed with breast cancer. The film draws on the insight tha t many of those living with the illness break their journey down into days; whether it be the number of days since their diagnosis, or the days between their test r esults and surgery, and communicates that the charity is there for patients since day one.
Media Bounty: Bosch UK ‘Don’t Do a Dave’
Creative Director: Sami Abusamra
Art Director: Rosie Clarke
Producer: Charlotte Gabbitas
Having struggled to communicate the need for time-saving DIY devices in the past, Bosch UK has turned to Media Bounty to inject some humour into its la test campaign. Targeting soft DIYers the ad follows Dave as he – unsuccessfully – tries to find an easy way to wash his car ahead of collecting his mother-in-law.
VCCP Kin: Avon #MakeUpYourOwnMind
Creative Director: Chris Lawson
Creatives: Sophie Clark, Fiona Clark
Director: Karen Lamond
Avon’s campaign #MakeUpYourOwnMind features the real responses of three beauty bloggers as they receive an anonymous package containing a selection of products to test. The twist is that they have no idea what the brand is.
St Luke's: Very.co.uk 'The Journey'
Mixing live action and CGI animation 'The Journey' focuses on Very's famous pink packaging. Centered around the idea of 'finding the perfect gift', the spot sees thousands of the pink boxes making the journey from Lapland ro recipients' homes; upon reaching their destination they are found to match their new owners perfectly. The campaign ends on the strapline 'a very special something for every special someone'.
Executive Creative Director: Al Young
Group Creative Head: Mick Brigdale
Agency Producer: Rebecca Holt
Director: Vesa Manninen
Editor: Mark Edinoff @ Work