Walmart creates Walmart Pay service after shunning Apple


By Natalie Mortimer, N/A

December 11, 2015 | 2 min read

Walmart has introduced its own version of Apple Pay after it decided not to join the service earlier this yer.

The new Walmart Pay will help the retail giant to dramatically expand its mobile payment access as it sees droves of consumers heading to its app.

The service works with any iOS or Android device, at any checkout lane, and with any major credit, debit, pre-paid or Walmart gift card via the mobile app.

”The Walmart app was built to make shopping faster and easier,” said Neil Ashe, president and chief executive of Walmart's global ecommerce outfit. “Walmart Pay is the latest example – and a powerful addition – of how we are transforming the shopping experience by seamlessly connecting online, mobile and stores for the 140 million customers who shop with us weekly.”

Around 22 million customers actively use the Walmart app each month and it ranks among the top three retail apps in the Google and Apple app stores.

The mobile payment feature will be introduced in select stores beginning this month, with a US-wide launch to be completed by the first half of next year.


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