Swrve acquires mobile integration platform Adaptiv following $30 million funding round
Mobile marketing automation specialist Swrve has acquired Adaptiv.io, a data management and integration platform for mobile, following a recent funding round which saw Swrve attract investment of $30 million.
Leading the funding round is Evolution Media Partners (EMP), a partnership of CAA-backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF).
The announcements come on the back of substantial growth for Swrve over the past year, particularly in the UK, with companies such as Travelex, Virgin, and The Guardian signing-up as clients.
Swrve’s chief executive officer Christopher Dean said: “We’ll be using the funds largely to fill our global offices with even more new faces, as well as continuing to improve our product.”
Explaining the motivation behind the acquisition of Adaptiv, Dean said: “Nowadays, there’s an overwhelming amount of data available to marketers. Rather than losing sight of those important moments and interactions, Adaptiv provides a real-time, single customer view that integrates data from every channel you imagine, letting you coordinate relevant, targeted campaigns across the web, email or the channel of your choice. The combination of our technology with that of Adaptiv is an exciting offering to be taking to the marketplace.”
To date, Swrve clients have delivered more than one billion mobile messages, and the Swrve platform, which offers a free demo, processes over eight billion events on a daily basis.
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Trusted by companies like Electronics Arts, Warner Bros., Life360, Sony, McAfee, and many more-Swrve is the world's leading mobile marketing automation platform.
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