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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the Week: Campbell's 'Made for real, real life'

A same-sex couple and their son are the focus of Campbell's Star Wars offering.

Voted by The Drum readers as their Ad of the Week, the commercial is built around the struggles of feeding a toddler, the spot invokes Darth Vader's illustrious "I am your father" line.

Part of the brand's wider 'Made for Real, Real Life' campaign from BBDO New York, the work aims to celebrate the changing face of the American family.

To choose next week’s Ad of the Week check out our latest Creative Works round-up, which this week revisits the creative director’s choices from the Creative Department 2015 and includes work from Mother London, RKCR/Y&R, DLKW Lowe and more.


Agency: BBDO New York

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