Ogilvy & Mather Bbh New York The Variable

US Creative Work: Featuring Ogilvy & Mather Chicago, The Variable, BBH New York & more


By Minda Smiley | Reporter

December 2, 2015 | 15 min read

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'

Submit your vote before Wednesday December 9 to guarantee your vote has been counted.

To submit work for future publication contact Minda Smiley. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

Ogilvy & Mather Chicago: Huggies 'Baby's First Feast'

Brand: Huggies

Title: Baby’s First Feast

Agency: Ogilvy & Mather Chicago

Agency Website: http://www.ogilvy.com/

Creative Directors: Dave Metcalf and Chris Turner

Art Director: Pat Seidel

Copywriter: Chris Rose

Additional Credits: Paid Media: Mindshare

Earned Media Outreach: Edelman

Published: November 2015

Short Description: 'Baby’s First Feast' shows a number of babies making a mess while they enjoy their first Thanksgiving meal. The song 'In the Hall of the Mountain King' by Edvard Grieg plays in the background. The video promotes the diaper brand's wipes.

The Variable: Lowes Foods '#BeFull'

Lowes Foods Holiday from The Variable on Vimeo.

Brand: Lowes Foods

Title: #BeFull

Agency: The Variable

Agency Website: http://thevariable.com/

Chief Creative Officer: Joe Parrish

ACD/Art Director: David Jones

Senior Copywriter: Gary Bostwick

Senior Designer: Matt Cook

Director of Account Management: David Mullen

Account Supervisor: Jodi Dias

Short Description: Lowes Foods' one-minute TV commercial is part of the brand's '#BeFull' campaign that aims to highlight both the quirky and sentimental family moments that take place during the holidays. In addition to the spot, The Variable also co-wrote and released a holiday song with the band 'My Double, My Brother' and launched an app called WishFULL that helps people ask their loved ones for a gift of donation to the local food bank.

Leo Burnett Chicago: Purina 'Nick'

Brand: Purina Dog Chow

Title: Nick

Agency: Leo Burnett Chicago

Agency Website: http://www.leoburnett.us/chicago/

Executive Creative Director: Mikal Pittman / Britt Nolan

Art Director: Bhavik Gajjar

Copywriter: Matt Mortimer

Additional Credits: Executive Producer: Mary Cheney

Senior Producer: Ross Greenblat

EVP, Account Director: Cliff Schwandner

Senior Account Executive: Becca Wilson

Account Executive: Andi Della Chiesa

Production Company: Native Content

Director: Tony Franklin

Executive Producer: Amy Turner

Director of Photography: Steve Holm

Still Photographer: Josh Maready

Editorial: Cutters

Editor: Jacob Kuehl

Producer: Patrick Casey

Finishing/Color: Steve Woods @ Flavor

Audio Production: Another Country

Engineer: Drew Weir

Executive Producer: Tim Konn

Music Company: Mutant Jukebox Limited

Published: November 2015

Short Description: Purina has launched a campaign called 'I Make Dog Chow' that aims to put a spotlight on the real Americans who take pride in working for the company. The first spot, called 'Nick,' profiles a Denver-based employee who works in Dog Chow's production facility as he describes his love for his own dog, Khloe. The ad debuted on November 28 and will air during live TV specials throughout December including NBC's 'The Wiz Live!' and The Voice finale. Additional creative featuring other employees around the country as well as packaging redesigns is set to roll out in early 2016.

BBH New York: JBL Wireless Headphones '#CordFail'

Brand: JBL Wireless Headphones

Title: #CordFail

Agency: BBH New York

Agency Website: http://www.bartleboglehegarty.com/newyork/

Creative Chairman: John Patroulis

Chief Creative Officer: Ari Weiss

Executive Creative Director: Gerard Caputo

Copywriter: Evan Benedetto

Art Director: Daniel Burke

Head of Integrated Production & Technology: Carey Head

Head of Content Production: Kate Morrison

Senior Content Producer: Ryan Chong

Chief Strategy Officer: Sarah Watson

Strategist: Angela Sun

Communications Strategist: Megan Piro

Account Director: Alex Monger

Account Executive: Kerry Callaghan

Head of Business Affairs: Sean McGee

Work Editorial NY

Editorial: Cass Vanini

Senior Producer: Sari Resnick

Assistant Editor: Trevor Myers

PA/Runner: Chris Delarenal

VFK Partner: Blacksmith

Executive Producer: Charlotte Arnold

VFX Supervisor: Iwan Zwarts

2D Lead: Iwan Zwarts

Compositor: Dan DiFelice

CG Lead: Tom Bussell

CG Artist: Teemu Eramaa

CG Artist / Windmill Lane: Lucas Georgescu

CG Artist / Windmill Lane: Fred Burdy

CG Artist / Windmill Lane: Richard Merrigan

Producer / Windmill Lane: Cliodhna Long

Trace VFX: Rotoscoping

Telecine: Sixteen 19

Colorist: Andrew Francis

Colorist: Mark Gethin

Producer: Quinn Orear

Final DCP: MPC

Music: Q Department

Sound Design: Henryboy

Sound Designer: Bill Chesley

Executive Producer: Kate Gibson

Audio Mixing: Sound Lounge

Partner/Mixer: Tom Jucarone

Audio Producer: Mike Gullo

Production Company: Smuggler

Director: Guy Shelmerdine

Executive Producer: Patrick Milling Smith

Executive Producer: Brian Carmody

Executive Producer: Allison Kunzman

Producer: Grace Bodie

Director of Photography: Sebastian Pfaffenbichler

Published: November 2015

Short Description: Viewers see the negative consequences that wired headphones can have for their wearers in a new spot promoting JBL Everest's wireless pair. The humorous spot depicts a chain reaction of disastrous events that begins when a man's headphone wires become caught in the door handle of a coffee shop.

Derby Content: S'well 'Hydration Magic’

Brand: S'well

Title: Hydration Magic

Agency: Derby Content

Agency Website: http://www.derbycontent.com/

Director & Editor: John Poliquin

Production Company: Derby Content, New York

Executive Producer: Mary Crosse

Senior Producer/Post Producer: Rebecca Niles

Producer: Richard Schwab

Published: November 2015

Short Description: Stainless steel water bottle brand S'well has rolled out its first-ever ad. The video will run online to showcase the bottle "in a chic, yet innovative way." Called ‘Hydration Magic,' the short film aims to convey feelings of optimism, joy, fashion and magic.

Ogilvy & Mather New York: UPS 'Wrapping vs. Packing'

Brand: UPS

Title: Wrapping vs. Packing

Agency: Ogilvy & Mather New York

Agency Website: http://www.ogilvy.com/

CCO, Ogilvy One NY: Alfonso Marian

Group CD: Jerry Dugan

Group CD: Chris Curry

ACD: Parker Sims

ACD: Melissa Hoke

Additional Credits: Chief Production Officer : Matt Bonin

Exec. Dir. Content Production: Jenny Gadd

Sr. Producer: Howard Howell

Producer: Laura Lepre

Business Affairs Manager: Libby Fine

Music Producer: Michael Freeman

Exec. Group Director: Gosia Plewako

Account Supervisor: Dhaval Patel

Production Company: Arts & Sciences

Director: Adam & Dave

DP: Toby Irwin

Head of Production: Christa Skotland

Managing Director: Mal Ward

Executive Producer: Marc Marrie

Producer: Kristin Porter

Editorial House: Mackcut

Editor: Erik Laroi

Asst. Editor: Maria Lee

Producer: Sabina-Elease Utley

Executive Producer: Sasha Hirschfeld

Telecine: CO3

Colorist: Tim Masik

VFX: Method

Sr Flame Artist: Tom Leckie

Post Executive Producer: Alaina Zanotti

Post VFX Supervisor: Doug Luka

Post Producer: Heather Saunders & Brad Wood

Audio House: Music Company - Human

Audio Post: Heard City

Sound Design + Mix: Corey Melious

Published: November 2015

Short Description: UPS has rolled out a humorous spot that shows just how difficult wrapping gifts can be. The brand wants viewers to know that it can help take away some of the holiday stress with its 'Pack & Ship' guarantee.

Mustache Agency: The Climate Reality Project 'World's Easiest Decision'

Brand: The Climate Reality Project

Title: World's Easiest Decision

Agency: Mustache Agency

Agency Website: http://www.mustacheagency.com/

Digital: Tool

Published: October 2015

Short Description: The Mustache Agency and Al Gore's non-profit The Climate Reality Project have created a thought-provoking campaign as many of the world's leaders convene in Paris, France for COP21, an international global warming conference. Called 'World's East Decision,' the four short videos feature a fictional game show that demonstrates how easy it is to choose an environment that has not been ruined by climate change.

JWT New York: Tylenol '#HowWeFamily'

Brand: Tylenol

Title: #HowWeFamily

Agency: JWT New York

Agency Website: https://www.jwt.com/newyork

Executive Creative Director: Eric Weisberg

Creative Director: Christopher Franzese

Art Director: Logan Betsch

Copywriter: Kate Carter

Additional Credits: Planner: Marc Allen

Head of Production: Caroline Coleman

Executive Producer: Heather O’Flynn

Senior Producer: Erika Dutton

Director of Music: Paul Greco

Music Producer: Dan Burt

Project Manager: Tony Depietro

Account Team: Nikhil Chawla, Lindsey Tatgenhorst, Emily McCormick

Editing House: Whitehouse

Music Composer: David Wolfert

Media Planning Agency: J3

Media Buying Agency: OMD

Published: November 2015

Short Description: Johnson & Johnson's Tylenol is continuing its 'How We Family' campaign with a holiday ad that showcases all of the special moments that can happen during this time of year. Whether it's a marriage proposal, a pregnancy announcement, or a soldier returning home, the video aims to show how families and friends come together during the holiday season to celebrate.

Sid Lee: One Drop 'More Firsts'

Brand: One Drop

Title: More Firsts

Agency: Sid Lee

Agency Website: http://sidlee.com/

Executive Creative Director, Partner: Kristian Manchester

Managing Partner LA: Nicolas Van Erum

Strategy Director: Pauline Rosen

Senior Strategist: Paolo Pazzia

Additional Credits: Account Director: Sarah Khouadja-Pichette

Account Executive: Charles Thomas Wolfe

Copywriter: Sarah Di Domenico

Senior Art Director: Jonathan Nicol

Agency Producer: Janie Delorme, Jimmy Lee


Director: David Quinn

Producers: Joan Bell, Liane Thomas, Skin + Bones Films

Director of Photography: Kris Belchevski

Art Director: Andrea Leith

Wardrobe Stylist: Jessica Albania

Editor: Ryan J. Hunt, School Editing

Postproduction: Alter Ego

Sound: BLVD

Published: November 2015

Short Description: International non-profit One Drop has released a sobering short film called 'More Firsts' that aims to shower viewers that for some moms, their baby's first sound. sip, or birthday could also be their last if they do not have access to safe drinking water. It's the organization's first public campaign and encourages viewers to donate at onedrop.org.

Mother New York: Stella Artois 'Under the Stars'

Brand: Stella Artois

Title: Under the Stars

Agency: Mother New York

Agency Website: http://www.mothernewyork.com/

Public Relations: 3pm Agency (Weber Shandwick & PMK-BNC)

Social Media: Vayner Media

Media Buying and Planning: Mediacom

Experiential Marketing: Mosaic

Influencer Relations: Protein

Published: November 2015

Short Description: Singer John Legend has released a song that features his voice along with the sounds of four different stars for Stella Artois' holiday campaign. Called ‘Under the Stars,' the holiday single is meant to pay tribute to the brand’s name since ‘Stella’ means ‘star’ in Latin. The song, which was written by Legend, is meant to “convey the feelings people experience when they gaze at the night sky” according to the beer brand. Since the frequencies by which a star’s brightness changes can be translated into audible noise, Stella Artois enlisted the help of astrophysicist Zoltán Kolláth to analyze the unique sounds of four of them.

Moniker SF: Mita Chocolate Brand Identity & Packaging

Brand: Mita Chocolate

Title: Brand Identity & Packaging System

Agency: Moniker

Agency Website: http://www.monikerSF.com

Creative Director: Brent Couchman

Photographer: Vanessa Chu

Published: November 2015

Short Description: Moniker SF designed Mita Chocolate's packaging using line-inspired graphics and colorful hues to attract the buyer and differentiate each flavor.

Campbell Ewald: Covered California 'Moments'

Brand: Covered California

Title: Moments

Agency: Campbell Ewald

Agency Website: http://www.c-e.com/

Chief Creative Officer: Mark Simon

Executive Creative Director: Jo Shoesmith

Art Director: Vanessa Witter

Copywriter: Nick Driggs

Producers: John Haggerty

Management Supervisor: Elsa Caceres

Published: November 2015

Short Description: Health insurance marketplace Covered California has rolled out an ad called 'Moments' that features the tagline “It’s more than just health care — it’s life care." In the slow-motion video, the themes of life & death, sickness & health, and love & heartbreak are explored in an effort to remind viewers that the insurer can help no matter what the circumstances are.

Ogilvy & Mather Bbh New York The Variable

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