Atomic London stages diamond heist to highlight Hatton by Design's Christmas offers
Creative agency Atomic London has staged a faux diamond heist in a bid to publicise its move into the lucrative business with the launch of Hatton by Design.
While some agencies are brewing their own beers and others are launching their own record labels, Atomic London is pursuing a more upmarket affair, taking inspiration from its surroundings in Hatton Garden to have a side business in the diamond game.
Rumours that top figures from the agency dubbed the ‘Atomic Four’ Guy Bradbury (ECD), Jon Goulding (founding partner), Richard Hill (founding partner and head of strategy) and Nick Fox (founding partner) were behind the Hatton Garden heist has gained credibility on the news an anonymous source has granted The Drum picture evidence linking the shifty quartet to the scene.
The stunt aims to underline the agency’s commitment to building the Hatton by Design brand, a new kid on the block in Hatton Gardens having moved from Clerkenwell 18 months ago.
It comes as part of the Christmas campaign, which trumpets the brand in the Evening Standard with an ad promoting the benefit of its personalised engagement and wedding ring offerings.
It might even turn out the ‘Atomic Four’ are not responsible for the Hatton Gardens diamond heist - although it would go a long way to explaining Hatton By Design's alleged "75% off High Street prices".