AdBlock Plus maker Eyeo is taking 'Camp David talks' to London next year where it will listen to the thoughts of advertisers, etc., as the company aims to improve its standing within the media sector while remaining true to the wishes of its users.
The 'Camp David' talks will take place at an as yet unconfirmed venue in London on 2 February, and follows on from its initial sessions hosted earlier this month in New York where attendees included publishers, ad tech companies as well as other media.
The AdBlock Plus 'Camp David talks' will help with the formation of a planned Acceptable Ads Committee that Eyeo plans to launch next year, which it hopes will contain representation from all tiers of the industry, and ultimately govern its controversial whitelist.
The talks and subsequent committee are likely to include participation from trade bodies including the IAB, ISBA, as well as representation of adblocker users.
Eyeo spokesman Ben Williams confirmed the date of the planned event during a panel discussion hosted by the IAB where he pointed out how the outfit was looking to engage more with the industry.
"This will be a coalition that wouldn't be led by you [advertisers] or anyone else on this stage [fellow ad blockers]... we want it [its Acceptable Ads list] to be more independent and we're giving up control," he said.
"At Camp David we're going to try and get people together to tell us how we can try and form this coalition, and precisely the type of coalition needed."
Speaking with The Drum on the sidelines of the event Williams also said the planned committee is likely to consist of approximately 12 members, and ultimately will be run by a charitable organisation separate to itself.
Earlier in the year The Drum caught up with AdBlock Plus' Williams to discuss some of his views on the legitimacy of ad blockers, see video below.