Facebook offers Holiday targeting to brands

Facebook and its picture-sharing service Instagram are to offer advertisers the ability to target social network users posting messages about the Holidays from this week's Thanksgiving Day until the beginning of the new year, according to Ad Age.

The social network confirmed with the US-based title that the planned Holiday push will let advertisers target their messaging using any ad format, and across both services, with the upcoming launch specifically designed to capitalise on both Black Friday, as well as Cyber Monday.

The updates mean brands will be able to target their messaging against specific keywords - either those they like, comment upon or share - and comes just a month after Facebook was named as the most effective advertising platform by research outfit eMarketer.

The report, entitled 'Social Advertising Effectiveness', was based on interviews from 29 companies which graded Facebook, LinkedIn and Twitter in terms of the ROI for every ad dollar spent with them.

Meanwhile, an additional survey revealed that Instagram topped the polls when it came to the most popular social network with teens with almost a third of the 9000+ teenagers surveyed in the Fall of 2015 claiming to use the picture sharing service.

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