Brand Vine Chart: ITV's 'I'm a Celebrity...' is this week's winner thanks to Yvette Fielding
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Taking the top spot was ITV's 'I'm a Celebrity...' with some help from TV presenter Yvette Fielding. The clip of the jungle show contestant having a sing-sing clocked up a loop increase of 135 per cent for the reality series.
Wired scooped second place thanks to a Star Wars-themed video assuring fans that the magazine would have them covered ahead of the release of Episode VII - The Force Awakens.
And bringing its total loop count up to 478,753 was Innocent Drinks and a sinister looking Panda - which had been sent in as part of the brand's annual Big Knits initiative.
Pepsi, Persil and Game also made it into the chart this week.