Brand Vine Chart: ITV's 'I'm a Celebrity...' is this week's winner thanks to Yvette Fielding

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

Brand Vine Chart: ITV's 'I'm a Celebrity...' is this week's winner

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Taking the top spot was ITV's 'I'm a Celebrity...' with some help from TV presenter Yvette Fielding. The clip of the jungle show contestant having a sing-sing clocked up a loop increase of 135 per cent for the reality series.

Wired scooped second place thanks to a Star Wars-themed video assuring fans that the magazine would have them covered ahead of the release of Episode VII - The Force Awakens.

And bringing its total loop count up to 478,753 was Innocent Drinks and a sinister looking Panda - which had been sent in as part of the brand's annual Big Knits initiative.

Pepsi, Persil and Game also made it into the chart this week.

Vine Chart

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.