Oatcake brand Nairn’s have launched a new digital campaign, the centrepiece of which is a film designed to communicate its ‘naturally energising’ philosophy across social media.
Developed by digital agency Blonde in partnership with CCD Public Relations the phased campaign will begin by promoting oatcakes as a nutritious and healthy snack in a number of everyday situations and will be supported by targeted banner ads on popular websites such as eBay, Amazon, Gumtree, Facebook and Twitter.
A custom website and blog will also be built with contributions from Nairn’s brand ambassadors who include TV nutritionist Amanda Hamilton and food blogger Karen Burns-Booth.
Emma Heath, head of marketing at Nairn’s said: “Digital is an integral part of our target consumers’ lives and we are keen to continue growing our brand by showing how our products can complement busy lives as a natural, nutritious and healthy snack.”
Pete Burns, managing director, Blonde, added`: “Promoting a healthy living message is of utmost importance for our increasingly sedentary society and life-style. We are very excited to be chosen as Nairn’s digital agency to launch and deliver a new digital content strategy helping its UK audience with tips and inspiration to lead a more healthy lifestyle, whilst raising awareness of the brand across digital channels and increasing its social relevance with shareworthy content.”
The video was shot on location in Edinburgh and produced by Freakfilms and will target mums, fitness enthusiasts and empty nesters.